Ultralight Materials and Spikeless Technology Provide Unparalleled Comfort and Performance
CARLSBAD, Calif. (October 26, 2010) – adidas Golf, an industry leader in performance apparel and footwear, has unveiled TRAXION® LITE as the latest member of its GOLFLITE Collection – a line-up engineered to be both lightweight and extremely comfortable.
The key to the functionality of the new TRAXION LITE is the unique sport-styling, ultralight materials and adidas exclusive technologies which provide soft and durable performance at an accessible price in the rapidly emerging spikeless footwear market. The TRAXION LITE delivers the perfect blend of athletic style, comfort, and all-around performance.
TRAXION LITE features spikeless Advanced Traxion Technology, which utilizes permanent gripping elements to promote superior grip, stability and comfort while preventing spike marks. Advanced THiNTech low-profile technology brings golfers closer to the ground for improved stability, power transfer and balance throughout the golf swing.
TRAXION LITE uses FORMOTION outsole technology, which offers decoupled zones in key areas, allowing each zone of the shoe to move softening the heel strike for a much smoother and natural feel when walking.
“We’ve seen the spikeless market grow as the golf footwear category continues to evolve and are able to engineer products that provide everything a golfer needs in a shoe without sacrificing performance, style or comfort ” said Dave Ortley, Senior Director of Global Footwear. “Throw in the fact that TRAXION LITE is competitively priced, and you’ve got an all-around excellent value.”
TRAXION LITE is offered with a one-year waterproof warranty and carries a manufacturer’s suggested retail price (MSRP) of $80. It is available now at retailers in an early release colorway, white/university red/black, with two additional colorways (white/satellite/metallic silver, and white/white/black) releasing on February 1, 2011.
Connect with adidas Golf on Facebook | Twitter
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
