19-Year-Old Star to Compete in New Golf Street, BIOM Golf Footwear
(Londonderry, New Hampshire) – Renowned Danish shoemaker ECCO announces the addition of Jennifer Johnson to the roster of elite staff players who prefer its range of premium golf footwear featuring a unique blend of hand-crafted quality, comfort, performance and style.
As part of this agreement, Johnson will showcase the ECCO logo on her headwear and compete exclusively in the company’s new Golf Street and BIOM Golf models. The 19-year-old will also be featured in worldwide marketing and advertising initiatives supporting the 2011 ECCO golf shoe collection.
Johnson turned professional in June after an outstanding amateur career that included finishing as low-amateur at the 2010 US Women’s Open, posting a 3-0-1 record as a member of the victorious 2010 US Curtis Cup Team and placing runner-up at the 2009 US Women’s Amateur.
In her only season at Arizona State University, Johnson was the runner-up at the 2010 NCAA Division I Women’s Golf Championship, was named Pac-10 and NGCA Freshman of the Year and selected as a First-Team NGCA All-American.
“Jennifer’s game is amazingly strong and she’s well positioned to become one of the top young players on the LPGA Tour,” says Jesper Thuen, Sponsor and Event Manager, ECCO Golf. “Given her age and enthusiasm, we felt she was the perfect fit to showcase our game-changing Golf Street and BIOM Golf styles to a global audience.”
BIOM Golf, the first-ever natural motion golf shoe, features a patented design that takes advantage of the foot’s system for absorbing impact while bringing players closer to the ground for unmatched feel and traction.
Golf Street’s fashion leather types, subtle detailing and unique, super-gripping outsole make it a bright, funky and fun shoe for use both on and off the course.
ECCO golf shoes are also worn in competition by scores of international Tour stars, including Fred Couples, Thomas Bjorn, Aaron Baddeley, Stuart Appleby, Thongchai Jaidee Iben Tinning, Linda Wessberg and many others.
About ECCO
ECCO, a world leading brand of shoes combining style and comfort, has built its success on uncompromising quality, innovative technology and the design philosophy, “the shoe must follow the foot”. ECCO is the only major shoe manufacturer to own and manage every step of the shoemaking process, and its employees are the life force behind its products, designing, developing, producing, and taking responsibility for every detail. ECCO products can be found in 4,000 branded sales locations in over 90 countries, a growth fueled by ECCO’s consistent aim of making the best shoes in the world.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
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