BEAVERTON, Ore. (November 2, 2010) – This week at the WGC-HSBC Champions, five Nike Golf athletes, including Paul Casey, Anthony Kim, Carl Pettersson, Francesco Molinari and Charl Schwartzel will debut Nike Golf’s new Nike Lunar Control golf shoe.
The new Nike Lunar Control, available on January 1, 2011, is engineered with the ingredients of the perfect golf shoe that combines stability and comfort in a lightweight design. In order to achieve these optimal combinations that create the essence of athletic golf, Nike Golf collaborated with Nike athlete Paul Casey in the development of the Lunar Control.
“Paul is extremely savvy about footwear,” said Doug Reed, Global Category Business Director for Apparel, Footwear and Accessories. “He not only knows what he wants in performance golf shoes, but he also has a keen eye for design and color which made him a perfect muse for the Lunar Control. He can pick up a shoe and just by feeling it, have an immediate sense of weight. He worked with us throughout this project and provided his feedback at every stage.”
The Nike Lunar Control features a familiar saddle design fused with innovative materials and construction technologies found in Nike running shoes. Those key technologies are Nike’s Lunarlon Foam and Nike Flywire. Together they bring comfort and stability solutions to golfers.
Developed in Nike’s Innovation Kitchen, Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon Foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support.
Also featured is the lightweight stability layer, achieved through Nike Flywire technology. Flywire is the ideal stability technology, providing targeted support right where golfers need it. The lightweight structure of the saddle panel works the foot naturally. An ultra-strong yet ultra-lightweight construction of high-tensile fibers combine with a TPU overlay to provide a dynamic and supportive fit in the midfoot that won’t stretch out over time.
The Nike Lunar Control has a waterproof, leather upper that is reinforced by an additional waterproof surface treatment. The Nike Lunar Control is built on a next generation of the Nike Power Platform outsole. The new design features a secondary Power Channel in the forefoot to allow more flexibility and greater natural motion.
Key Features:
• Waterproof premium leather upper
• Flywire midfoot saddle
• Lunarlon cushioning in heel
• Nike Power Platform
• 2-year Waterproof Warranty
Nike Lunar Control
Available: 1/1/2011
MSRP: $190.00
Colors: White/Black-Metallic Pewter; Black/Metallic Silver-Black; White/Metallic Silver-Volt-Black; White/Black-Varsity Red
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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com
Contact:
Beth Gast – Nike Golf
503.532.8852
beth.gast@nike.com
Gretchen Wilhelm – Nike Golf
503.532.6236
gretchen.wilhelm@nike.com
