Marlborough, MA – CHAMP is proud to be the recipient of the 2010 Design of the Times Silver Award for the DNA 144 Floor display. Being selected amongst the best in products that vary from mass merchandisers, fashion, consumer electronics, supermarkets and many more categories, this is one of the retail industry’s most coveted awards. A panel of over 50 top CPG manufacturers and retailers carefully judged each entry.
CHAMP The World Leader in Sport Cleat Technology®, introduced to retailers this new point of purchase display for the retail floor as a sleek option for displaying spikes taking into consideration the floor space, the varying account merchandising needs and consumer purchasing behaviors. This revolutionary double helix design has been created to maximize product visibility from any angle.
The DNA display accommodates both CHAMP spike disk packs and accessories and comes with a CHAMP Plexi Spike Guide for spike fit assistance. The DNA is made of lightweight metal for easy relocation. With dimensions of 19″w x 19″d x 50″h it is inexpensive and easy to ship by parcel services.
“We are extremely proud and grateful to accept this prestigious award. The DNA is a sleek modern design that gives consumers a snapshot view of our products available for their spike changing needs. It is versatile to accommodating different product selections and is a great way to showcase our CHAMP products.” states Harris MacNeill, President and CEO of CHAMP / MacNeill Engineering. “With the DNA 144 Floor display we have added yet another way for retailers to display exceptional products from the #1 Brand on Tour.”
CHAMP is the premiere brand of MacNeill Engineering Worldwide, which has been designing and manufacturing athletic footwear components since 1931. The Company has been a pioneer in cleat technology since it introduced the world’s first locking spike: SURE-LOK. Since then, MacNeill Engineering has grown to be The World Leader in the Sport Cleat industry with revolutionary offerings which include the CHAMP Q-LOK® System, the CHAMP TRI-LOK® System, as well as the most complete line of innovative spikes in the world, including the new CHAMP Zarma®, the CHAMP Scorpion STINGER™ spikes and CHAMP ScorpionSpike®.
Contact:
Molly Meade
617.678.6778
mmeade@macneillusa.com
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