TEMPE, Ariz. (November 8, 2010) – DnA Golf CEO Howard Lindsay announced today the signing of an exclusive distribution partnership with Performance Golf in South Africa, making them the first Presidential Master Distributor (PMD) in the DnA Golf “DnA Direct” distribution model.
Launched earlier this summer, DnA Direct offers anyone the opportunity to become an independent distributor of DnA Golf’s Alpha 610 Driver. These independent distributors not only can profit from selling drivers, they can earn bonuses and commissions from other distributors that become part of their unique “DnA Chain” of distributors.
“This new deal is evidence that the visionaries in the golf community see our unique distribution model as a new way to make money in the golf industry,” Lindsay said. “We are excited to see this program go International and happy to have a great partner like Performance Golf on board as our first Presidential Master Distributor.”
As a Presidential Master Distributor, Performance Golf will have exclusivity in the South Africa Region, putting them at the top of that region’s DnA Direct “food chain”. The DnA Direct concept is organized by tiers, starting with the PMD at the top, followed by Master Distributors, Distributors and Associates. As the PMD for South Africa, Performance Golf will earn commissions on all drivers sold by subordinate distributors in this region.
Presidential Master Distributors also receive the lowest wholesale cost for Alpha 610 drivers and the highest level of bonuses and commissions from subordinate distributors. They can have an unlimited number of distributors underneath them but they must make a firm commitment for a minimum annual quantity of 500 drivers. DnA Golf will only establish one Presidential Master Distributor per International region, but virtually all regions except South Africa remain available.
“This is a unique product that is sold in a unique way, its seldom that you get a revolutionary product and business strategy all in one,” said Andrew Tricker, President of Performance Golf and PGA Professional. “The people of South Africa should be proud of having the first opportunity, it will certainly change the face of golf in our market”
The Alpha 610 is a high-performance driver that is unique to the golf industry. It features a patented detachable-face technology that is USGA and R&A approved for the standard face. Aftermarket faces and elastomeric face inserts will allow golfers to customize their driver for optimal distance based on their swing speed. Golfers also can select their desired acoustic levels based on their subjective preference. The DnA Alpha 610 driver features a level of customization never seen before – therefore each driver carries its own unique DNA.
Each DnA driver also includes another patented feature that permits custom logos to be tastefully integrated into the crown of each club. Examples of logo categories include corporate logos, the main branches of the US Military, NBA teams, NCAA colleges, charities, and green-golf courses. Each custom logo can also be added to the premium headcover.
For more information on Direct Distribution, visit www.dnagolf.com/direct or call (480) 240-6004.
About DnA Golf
Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.
DnA Golf, Inc. was formed in August 2009, but the concept for the first DnA Golf driver began in 2002 when BMW asked VyaTek Sports if they could develop a golf driver worthy of their “Ultimate Driving Machine” tagline. This effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel, sound and performance of a well-made German car.
DnA Golf utilizes a unique distribution strategy, partnering with corporate brands, sports teams, military branches/facilities, charities and green-grass golf facilities. With more than 30% of rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness.
To learn more about DnA Golf, the technology and the unique co-branding opportunities please visit us online at www.dnagolf.com.
About Performance Golf
Performance Golf is a business situated in Centurion, Pretoria, South Africa. Performance Golf was established in July 2010 by former Sunshine Tour Player, Nico Van Eeden and PGA Professional Andrew Tricker, and has partnered with Xolisa Ngwadla with extensive international business development and marketing experience. Performance Golf offers Tour Level coaching and golf related services.
Performance Golf is an innovative business, offering a wide variety of services and exceptionally high levels of quality to new and existing clients. The business intends to be a market leader in the golf industry, and the appointment as a Presidential Master Distributor of DnA Golf contributes towards the strategy of achieving our vision.
To learn more about Performance Golf, www.performancegolfsa.com.
Contact:
Media Contact: DNA Golf Contact: Performance Golf Contact:
Ryan Woodcock Howard Lindsay Andrew Tricker
CruzWood Communications DnA Golf – Founder/CEO Performance Golf
480.766.1221 480.240.6004 +27 82 782 7948
woody@cruzwood.com hlindsay@dnagolf.com andrew@performancegolfsa.com
