#1 putter in golf® to release a replica of the model used by Phil Mickelson at Augusta
CARLSBAD, Calif., November 8, 2010 – Callaway Golf Company (NYSE: ELY) announced the limited release of the Odyssey® ProType 82™ Putter, inspired by the putter Phil Mickelson used to win the 2010 Masters®. The ProType82 features a sleek, blade-like design with a single sight-line running from the face to the back of the flange, as well as Odyssey’s latest insert technology, White Ice®. Less than 3000 putters are available through authorized Callaway retailers in the United States; international locations likewise have limited quantities.
“It’s great to get feedback from our Tour Professionals, in this case Phil Mickelson, and turn that direct input into products for our consumers, with our latest inserts,” said Austie Rollinson, Principal Designer for Odyssey. “From a consumer standpoint, there is always demand for the putter designs that Tour Pros use and we are constantly speaking with golfers to see what they are most interested in. We’re thrilled to deliver these ProType replica models to the golfing public.”
Along with the sight line, the PT 82 Putter boasts a Milled Tungsten insert, which has been placed behind the face to ensure precise weight and feel. The putter is cast out of stainless steel with a PVD finish. It also features a PT Pistol grip.
In an effort to enhance sound, responsiveness, resiliency and consistency, the White Ice insert found in the PT 82 has been fine-tuned. The inner core is 19.6% firmer to enhance feel and 92% stiffer for better resiliency, leading to consistent distance control. The face surface has been roughened to enhance the sound at impact with softer golf balls and increase friction to promote forward roll.
Earlier this year, 164 limited edition PT 82 Putters were produced in honor of Mickelson’s third Masters® victory in April. Made of carbon steel and machined to Mickelson’s exact specifications, those putters featured a White Hot XG insert and a vintage finish. Sold via an online registration on May 10, all 82 right-handed and 82 left-handed individually numbered Masters models sold out in a day. Now, Odyssey has produced this refined version of the PT 82 as part of its ProType line of putters.
“I’m thrilled that Odyssey has produced a new version of the putter I used to win my latest Major in April,” said Mickelson. “Now more golfers will be able to use a replica of the model that I rely on each week on the PGA Tour. The Odyssey design team is the industry leader and it shows in the number of worldwide tournaments that Odyssey putters help win every year.”
Since the year 2000, Odyssey has been the # 1 Putter across the world’s major professional tours in wins, usage and top-10 finishes. Throughout 2010, Odyssey putters have performed particularly well on the PGA Tour, claiming a total of 13 victories-the majority of which were captured by models featuring Odyssey’s distinctive White Hot and White Ice® inserts.
The new PT 82 Putter is available now, and the new product introductory retail price is $349.
For more information on these products and Odyssey’s complete lineup, please visit www.odysseygolf.com. High-resolution images of all products are available for immediate download via the Media Center portion of Callaway Golf’s website: www.callawaygolf.com/Global/en-US/MediaCenter.html.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan® and uPro™ brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
Contact:
Tim Sweeney
Callaway Golf
(760) 804-4017
Tim.Sweeney@CallawayGolf.com
