Shelton, Connecticut. – In a continuing effort to support their high quality products with best in class customer service, Fairway & Greene has introduced its own EDI Replenishment technology into the golf marketplace.
EDI (electronic data interchange) allows for the sharing of real-time sales and inventory data by retailers with wholesalers to manage inventory levels and maximize sales. Fairway & Greene’s version is called, “Clubhouse Classics Replenishment Program (CCRP)” and it automates the replenishment process eliminating the need for a manual physical inventory count and fill process.
“With the industry going through remarkable change the last few years driven by the difficult economic conditions, the one common theme for both wholesalers and retailers is tighter control on inventory levels,” said Andy Bell, President of Fairway & Greene. “By working with our customers and the CCRP technology, we can both better plan our inventories and ensure we have the right product at the right time to capture every sale on our basic items.”
The system helps the customer identify their key styles and colors from the broad range of in stock products Fairway & Greene warehouses every day and establishes minimum stock levels for each style. It completely automates the “count and fill” process to ensure its customers are never out of large white knit shirt or a size 36 khaki short.
“F&G’s auto replenishment program will be key to helping me maintain or grow turns even in today’s retail climate,” said Barbara Sanger, retail merchandiser for the Vaquero Club in Westlake, Texas. “I will be assured I will always have the sizes and colors I need on the shelf ready to sell with little added man power to ensure all sizes and colors are available at all times.”
Bell exudes excitement about the program and says the benefits will reach many areas in the company.
“The system was built specifically for our green grass accounts so we were able to include key features like the ability to alter stock levels to match the seasonality of a particular customers business,” Bell said. “We realize our customer in Arizona has different needs than our customer in New York. We were also able to build in minimum unit requirements to keep freight costs in check. The system won’t order one unit every time something gets sold. Instead, it pools the sales until a minimum level is achieved and then automatically transmits the order to replace the units on the floor.”
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Founded in 1995, Fairway & Greene is widely acknowledged as the leader in the high-end green-grass apparel market. With an unparalleled emphasis on product quality, customer service and sales support. The company has rapidly grown and is currently sold in over 3,500 of the finest private clubs, resorts and clubs in the world. Fairway & Greene joined the Summit Golf Brands portfolio in January 2006. For more information, visit www.fairwayandgreene.com.
Contact:
Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942
