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Titleist To Showcase New Products At 2011 PGA Merchandise Show

November 12, 2010

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PALM BEACH GARDENS, Fla. – Titleist announces its plans to exhibit exciting new products across several equipment categories at the 2011 PGA Merchandise Show to be held in Orlando, Florida, from January 27-29. Titleist also will demonstrate its new 910 metals line and provide professional testing opportunities at the Outdoor Demo Day at the Orange County National Golf Center on January 26.

“The PGA Merchandise Show is a great opportunity for us to meet with some of our best customers, showcase our high performance line of equipment and provide a great experience for attendees,” said Peter Broome, Vice President Business Development and Partnerships, Titleist.

In addition to exhibiting its products across every equipment category on the show floor, plans are in place to present the popular Titleist Experience to open the 2011 PGA Merchandise Show. Titleist will once again host a variety of workshops for PGA Professionals featuring keynote speakers throughout the course of the show.

“We are pleased to welcome back Titleist to the 58th PGA Merchandise Show and our largest annual gathering of PGA Professionals,” said Allen Wronowski, president of The PGA of America. “We look forward to the many opportunities unique to the PGA Merchandise Show that allow our members to learn more about Titleist products and interact with company leadership.”

About Titleist
Titleist is a Platinum Sponsor and a significant supporter of PGA members through its sponsorships of the Section PGA Professional Championships, the PGA Professional National Championship, education initiatives, personal use equipment and staff programs. Titleist is also a substantial contributor to and Founding Partner of the Golf Retirement Plus™. Titleist and FootJoy comprise the major brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE – FO). For more information, please visit www.titleist.com. Follow the Titleist TOUR blog at http://titleistblog.com; Titleist on Twitter at http://www.twitter.com/titleist; and join Titleist on Facebook at http://www.facebook.com/titleist

About the PGA Merchandise Show
The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 58th annual global summit for the business of golf. Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 27-28; and 8:30 a.m. – 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.

Contact:
Titleist: Joe Gomes, (508) 979-3211, joe.gomes@acushnetgolf.com
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446, jcarbone@pgahq.com

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