If you’re not aware of or haven’t participated in the industry debate about the impact and growing influence of Third Party Tee Time Marketers (TPMs), then you must be living under a rock somewhere. As the number of “drive by shooting” articles about the practice and providers of these services grows each week, Pellucid is taking a novel initial step in facilitating a more intelligent dialogue, “Why not start by getting a foundation of facts on the services, providers and stated benefits of the major TPM players?”
The November issue of Pellucid’s monthly digital magazine, The Pellucid Perspective, will have a feature article on the topic when released on 11/16/10. To be clear, the Perspective is not advocating, defending or attacking the practice of using TPMs or the various business models but simply trying to help the industry lay a factual foundation for more intelligent discussion and debate than currently exists. Everyone put away the guns, let’s see if we can’t have a non-violent conversation first.
The digital magazine will be distributed to roughly 30K golf industry participants via email. If you’ve received either of the first two issues of The Pellucid Perspective (and haven’t unsubscribed), you’re already on the list to receive the research and commentary that we’ve assembled initially on this topic. If you’re not a current recipient of the Perspective but would like in on the discussion, you can register at Pellucid’s website using the following link (checking the Outside the Ropes information box will let us know you’re interested in the Perspective):
http://www.pellucidcorp.com/utilities/guest.html
Here’s looking forward to a more informed, rational discussion on this topic in the months ahead that produces some productive outcome for parties on both sides (some actually argue this is a four or five-sided debate) of this sensitive topic. It could happen you know.
Pellucid does not rent, sell or use for any purpose, other than our communication of general information on a periodic basis, the contact information provided by registrants at our website. Furthermore, every communication from Pellucid has a direct opt out link on the landing page if at any time in the future our recipients no longer find the information of value.
Contact:
Jim Koppenhaver
President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
