Nearly 1,000 consumers visit Turkey Lake Superstore as 2-day golf expo showcases the newest golf clubs, apparel and accessories from leading vendors such as TaylorMade, Titleist, Callaway, Mizuno, Cleveland, Ping, Adams Golf, Nike Golf, Kodak, Oakley, SkyCaddie, Softspikes, Wilson Staff, Bushnell, Bag Boy, Sun Mountain, Cobra, FootJoy & Bridgestone
FORT WALTON BEACH, Fla., November 15, 2010…Edwin Watts Golf Shops, LLC, (EWGS) one of the world’s largest specialty golf retailers, hosted nearly 1,000 Orlando-area consumers on Friday, November 12 and Saturday, November 13 at the Edwin Watts Golf Superstore on Turkey Lake Road in Orlando, during the Company’s 2010 Expo.
The two-day Expo, which was free and open to the public, gave golfing consumers a sneak peak and demo of new and not yet released golf clubs, apparel and other equipment and accessories for 2011, as well as a chance to tune-up their game with club fitting, short game clinics, cleat changing and customized swing analysis. Most attendees took advantage of the par 3 challenge and putting contests, and many walked away with valuable prizes, including products from the top brands in golf such as Mizuno, TaylorMade, Nike and ADAMS GOLF, as well as free rounds of golf at premier Orlando-area courses, including Falcon’s Fire, Grande Pines, Grande Vista, Southern Dunes, Grand Cypress and the Waldorf Astoria Golf Club. PGA TOUR Star Justin Rose kicked off the Expo with a special appearance and autograph signing on Friday morning, sponsored by TaylorMade. Golfers also received custom fitting at the Cleveland/Srixon Tour van, and participated in a par 3 challenge at the Kodak/Online Skills Coach Mobile Performance Center, which included golf swing analysis, enabling all participants to go home with a free “action print” of their golf swing as a souvenir.
“We had high expectations for this event, and they were far exceeded as consumers came out in mass to participate in the Expo,” said Ed Thatcher, Orlando Superstore Manager, Edwin Watts Golf Shops. “This was a chance for Orlando-area golfers to get a first-hand look at the latest and greatest in golf, including a preview of some equipment that has yet been released. Our vendor partners certainly didn’t disappoint and dedicated two-full days to interact with nearly 1,000 visitors who we trust enjoyed a breadth of fun, interactive golf activities, as we kicked off golf season here in Orlando.”
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski
(mkruchkowski@mastrocomm.com)
Tara Pranio
(tara@mastrocomm.com)
Mastro Communications, Inc.
@ 732-469-5700
