CASTLE ROCK, Colo. (NOVEMBER 17, 2010) – James J. Keegan, author of The Business of Golf – What Are You Thinking? and managing principal of Golf Convergence, will be a speaker at the Golf Business Canada Conference and Trade Show on November 18 and 19, 2010, in Quebec, Canada.
Keegan will present the eight-step Golf Convergence WIN™ (What’s Important Now) formula by which a golf course’s vision can become realized. Facilities that have adopted this formula have increased EBITDA (earnings before interest, taxes, depreciation and amortization) by a minimum of 12% of gross revenue.
One of the most recognized authorities on the business of golf today, Keegan will reveal his ground-breaking methods, which are based on hard data and extensive field experience in more than 40 countries around the world. Encompassing virtually every aspect of strategic, tactical and operational practices involving golf courses, the Golf Convergence WIN™ formula sheds light on proven solutions for success, as well as common mistakes that lead to failure. Skilled at interpreting what most influences and motivates golf consumers, Keegan presents a specific outline for attracting and retaining their business.
“It is a challenging business in a competitive and unique working environment with many controllable and uncontrollable factors adversely affecting the golf course’s net income,” writes Keegan, a former certified public accountant, who holds a bachelor’s degree in business administration from Texas Christian University and a Masters in business from the University of Michigan.
“The positive response to the WIN™ formula has been exciting,” said James J. Keegan, managing principal of Golf Convergence. “The methodology has been highly successful. The eight-step WIN™ progression will be a valuable asset to the golf industry in Canada, as is has been elsewhere. The NGCOA Canada and Jeff Calderwood, CEO, are to be congratulated for introducing new educational concepts to their membership.”
Keegan will also participate with a panel of 8 key speakers discussing the pros and cons of working with 3rd party tee time resellers. This session will summarize the pros and cons of working with resellers and present examples of how certain practices and procedures can protect your business and provide incremental revenue when you need it most and at prices you control. Other panelists include: Scott Atkinson, Owner, The Links at Glen Eagles and Heather Glen Golf Course; AB Boris Uvakov, Vice President, KaneffGolf, Ontario; Jay Warnock, Territory Manager, Active Network, Golf, Jeff Foster, Senior Vice President, New Media Sales, The Golf Channel; and Shane Cluff, President, ScoreAdvertising. Mike Tinkey, Deputy CEO of NGCOA, will serve as moderator.
For additional information on the book, visit http://www.golfconvergence.com/textbook-on-the-business-of-golf and for more information on Golf Convergence, visit www.golfconvergence.com, Twitter/golfconvergence, or call (303) 283-8880.
Contact:
Karen Moraghan
Hunter Public Relations
908/876-5100
kmoraghan@hunter-pr.com
