Web-based program allows customers to book rounds of golf from Golf Town’s Website
Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices – is proud to introduce Tee Times Fore Golf (TTFG), a unique way for customers to book tee times and pay green fees for select golf courses online at www.golftown.com. Golf Town in partnership with “Tee Times Fore Golf” and “Active Network, Golf” has created a system that is both simple and easy to use for the customer and a valuable management tool for golf properties.
Tee Times Fore Golf will showcase participating golf courses and facilities from across the country on the Golf Town website. Displayed similarly to a traditional golf course tee sheet, customers will be able to find a great course to play, guarantee their tee time and make payments. Customers will also get additional savings through unique added-value offers not available elsewhere.
Here at Golf Town we are always excited when we find a way to extend our ability to address customer needs. Tee Times Fore Golf is the kind of program that enables us to give our customers that cutting edge attention that we know they have come to expect from us,” said Stephen Bebis, Golf Town President and CEO. “There is also a tremendous benefit to the golf courses involved in the TTFG program as it enables them to easily reach a wider clientele.”
Tee Times Fore Golf extends the presence and reach of Canadian Golf Clubs by offering them the ability to book and sell green fees through the Golf Town Website. This connects golf courses to one of the largest golfer data bases in the country if not the world. Utilizing advanced software, Golf Town will be connected to the golf courses and their allocated inventory will be made available through this booking portal. TTFG also has the potential to increase the size of each participating clubs’ market reach by putting their green fees or tee times for sale through the largest golf retailer in the country. “Certainly a Win/Win for everyone involved”, said Dave Cowan Managing Partner of Tee Times Fore Golf.
“This is a very innovative product and we’ve already seen success with properties that are currently using our technology throughout both Canada and the U.S.” said Matt Welliver, Canadian Sales Manager of Active Network, Golf. “Having a partner like Golf Town involved will only mean greater opportunities for golf courses and greater options and service for customers.”
“Now I can reach a market I could never have reached on my own. Through Tee Times Fore Golf, Active Network and Golf Town I have the ability to access thousands of potential new customers,” says Terry Parker, Partner, Owner and GM, Hidden Lake Golf Club. “Plus, the added value of tee times booked further out and paid for in advance are truly a solution operators have been looking for.”
About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 50 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the top brand name products at the best price, ensuring customers find what they want, when they want it. A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA Teaching Professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.
Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerspe.com.
Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2009 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.
About Tee Times Fore Golf
Tee Times Fore Golf (TTFG) is a product offered by Synergy-Golf – a golf marketing solutions provider established to assist golf courses in the ongoing marketing of their product, services and business. TTFG enables golf properties to gain access to a customer base, giving them the opportunity to reach thousands of prospective new customers not accessible through their current marketing efforts in a very cost effective and innovative manner. Synergy Golf will continue to grow the TTFG network of golf course partners that will be a part of this program as expansion continues throughout Canada.
About The Active Network, Inc.
The Active Network, Inc. is a technology and media company that helps millions of people find and register for things to do and helps organizations increase participation in their activities and events. For more information about The Active Network, Inc., please visit www.ActiveNetwork.com.
Contact:
Kerry Smiley
Golf Town
905-479-0343 ext 800297
ksmiley@golftown.com
David Cowan
Tee Times Fore Golf
647-404-3069
davec@synergygolfsolutions.com
Jake Gonzales
Active Network
858-652-6133
Jake.Gonzales@ActiveNetwork.com
