36-hole facility on the Monterey Peninsula targets membership growth, new markets
(SEASIDE, Calif.) – Bayonet Black Horse, the 36-hole, full-bentgrass facility on the Monterey Peninsula, has named Pat Jones as Head Golf Professional, following an extensive nationwide search.
Jones has a 20-plus year track record of developing and managing innovative marketing initiatives that grow rounds, drive rate, and increase membership. He is firmly entrenched in the Northern California golf industry, having worked at StoneTree Golf Club in Novato, California and Presidio Golf Course in San Francisco prior to Bayonet Black Horse. Jones was elected to the PGA President’s Council for Player Development in 2005-2007.
“Pat’s professional background includes developing highly successful membership and loyalty programs, resulting in significant revenue and market growth,” says Dick Fitzgerald of Seaside Development, the owner and operator of Bayonet Black Horse. “We are confident he will have an immediate impact on the business and help us to penetrate new markets.”
Bayonet has enjoyed a banner year in state and national golf course rankings, including: “Best Remodel, No. 7” Golf Digest, “Best Value in the Monterey Peninsula,” GOLF Magazine, “Best in State, No. 11,” Golfweek, “Best in State, No. 15,” GOLF Magazine, and “Best Golf Course, No.4,” ACES Magazine.
For more information about Bayonet Black Horse call (831) 899-PAR1, download the “BBH” iPhone App at iTunes, key word “Bayonet,” or visit www.bayonetblackhorse.com.
About Bayonet and Black Horse Golf Club
Bayonet and Black Horse re-opened in December, 2008 after a $13 million renovation by Bates Golf Design Group (Gene Bates). Both courses underwent dramatic view-shed alterations and hole re-routings to reveal new, breathtaking ocean vistas and improved playing options (including new bentgrass greens). They were included in Golf Digest’s “Best New Courses” issue for 2009 in the ultra-competitive “Remodel” category.
Bayonet, with its narrow playing corridors and steep, penal bunkering, has long been considered the most difficult test of golf on the Monterey Peninsula. The par-72, 7,104-yard course has retained its famous bite after the recent renovation by award-winning architect Gene Bates, but playability and strategic options have been greatly improved. The uphill, dogleg right, 476-yard, par-4 ninth hole exemplifies the course’s significant challenge.
Black Horse, a 7,024-yard, par-72 layout, features sweeping vistas of the Pacific and is highlighted by fescue-framed fairways, bunkers with distinctive, serrated edges and slickly-contoured greens. The par-3 15th, created during the renovation, faces the bay and is sure to emerge as one of the great holes on the Peninsula.
Contact:
Shane Sharp
Buffalo Communications
704.519.8381
ssharp@buffalocommunications.com
