All three TMaG Brands – TaylorMade, Adidas Golf and Ashworth – to Exhibit At 58th Annual PGA Trade Show In Orlando, Florida
CARLSBAD, CALIF. (November 29, 2010) – TaylorMade Golf Company today announced that all of its brands – TaylorMade, adidas Golf and Ashworth – are returning in full force to exhibit at the 58th PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida, January 27-29, 2011.
Each brand is planning a range of exciting activities to take place throughout the week, including the launch of a variety of industry-changing products at the Outdoor Demo Day and within exhibit and demonstration areas on the Show Floor.
“There was a time when golf companies launched their newest and most exciting products at the PGA Show in Orlando,” said Mark King, president and CEO. “That’s exactly what our plans are this year. We’ve got a variety of industry-changing products that we’ll be unveiling in a big, big way, which is why we’d like to alert attendees, including PGA Professionals, buyers and media, and all else who will be there to please make time to visit us at the demo day and at our booth in the convention center.”
“We are especially pleased to welcome back the entire family of TaylorMade-adidas Golf brands to the 2010 PGA Merchandise Show,” said PGA of America President Allen Wronowski. “Their exciting plans for this year’s Show will provide an exceptional opportunity for our membership to learn about and experience their newest and innovative products while connecting with company leadership in multiple Show settings.”
For more information, or to schedule a one-on-one interview, please contact TaylorMade-adidas Golf Public Relations Director Christa McNamara at christa.mcnamara@tmag.com.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
About the PGA Merchandise Show
The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 58th annual global summit for the business of golf.
Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game.
Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 27-28; and 8:30 a.m. – 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.
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