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Nike Golf Launches Second Generation Of The Tour-Inspired VR Driver

December 1, 2010

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BEAVERTON, Ore. (November 30, 2010) – Nike Golf, a leader in introducing ground-breaking golf products through the power of advanced technology, has taken full advantage of technology in the premium driver category. The new Nike VR Pro driver is the latest addition to the premium VR line, which began with the introduction of the successful Nike VR irons in November, 2008.

Starting on February 3, 2011, the new Nike VR Pro driver will be available at retail. Already, Nike athletes Anthony Kim and Francesco Molinari have put the new Nike VR Pro driver in play at the HSBC Champions and Dubai World Championship, respectively. This driver has a pear shaped Tour-driven head designed with direct input from Nike athletes. The pear shape allows for more weight at the optimal center of gravity (CG) locations and delivers a hotter launch with optimal spin for the game’s best players.

The VR Pro driver features a new Variable Compression Channel, which increases speed at impact in more spots on the clubface. This Compression Channel extends the entire length of the face and delivers greater distance on draws, stingers, high cuts, fades or straight shots. With the extended length of the Compression Channel and with the variation in the thickness in specific locations, it allows players to garner more ball speed which translates to greater distance.

“The Compression Channel was designed to give tour players increased ball speeds for their ‘go to’ shots; these shots are not always in the center of the face,” according to Tom Stites, Director of Product Creation, Nike Golf. “The channel action delivers a similar ball speed as the center of the face.”

This premium driver provides golfers all the benefits, adjustability, looks and performance that the Nike athletes receive week in and week out on Tour. The VR Pro driver expands upon Nike’s award-winning STR8-FIT Face Angle Technology, giving players both the ability to select their shot shape as well as the flexibility to dial in the look of their driver like never before. The VR Pro driver offers multiple face angle positions for the ultimate in workability and confidence at address.

The Nike VR Pro drivers are designed for golfers who are refining and optimizing distance in their game, desire a more traditional pear-shape look and demand tailored performance with pinpoint accuracy. The Nike VR Pro driver is sold with the Project X shaft which helps this driver have the optimal launch and carry. This shaft utilizes zoned optimization for three unique technologies in one tour-ready shaft.

Availability: February, 3, 2011

Loft Options: 8.5 (RH); 9.5 (RH/LH); 10.5 (RH/LH); 11.5 (RH/LH); All available in: R,S,X

MSRP: $479.99

About Nike Golf____________________
Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com . To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter . For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.

Contact:
Beth Gast, Nike Golf
503.532.8852
beth.gast@nike.com

Gretchen Wilhelm, Nike Golf
503.532.6236
gretchen.wilhelm@nike.com

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