Year-over-year off-course sales double in third quarter
(RIDGEFIELD, CT) – Boccieri Golf confirms that its award-winning, Tour-proven Heavy Putter line continues to experience consistently strong sell-through at big box retailers nationwide, with off-course sales doubling in the third quarter of 2010 versus the previous year.
The continued growth uptick has been driven in part by the launch of the Heavy Putter LITE-WEIGHT Series and additional models in the MID- and HEAVY-WEIGHT categories. These have combined to provide consumers an array of options featuring Boccieri Golf’s unprecedented application of a heavier mass head and counter-balanced weight in the grip end of the shaft.
“The expanded Heavy Putter collection has been tremendously well received, as golfers now have a variety of styles and weighting options to match their preferences,” says Stephen Boccieri, President and CEO of Boccieri Golf. “We expect this momentum to continue building in 2011, as we roll out a broad range of exciting products.”
The Heavy Putter’s unique design automatically engages the body’s larger, more stable muscles to promote greater stroke stability, swing path consistency, uniform pace and precise control of distance and direction.
To view specific Heavy Putter models please visit www.boccierigolf.com/heavy-putter/. The different weighting schemes for each series are:
LITE-WEIGHT Series – Total weight: 600 grams; head/back weight: 375/65 grams
MID-WEIGHT Series – Total weight: 750 grams; head/back weight: 400/200 grams
HEAVY-WEIGHT Series – Total weight: 900 grams; head/back weight: 465/250 grams
About Boccieri Golf
The company’s popular Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter remains the first and only putter that can automatically improve the consistency of the putting stroke. Original and Matte Series models – which spawned the global army of Heavy Putter true believers – are still available.
Also new for 2010 Boccieri Golf introduced the Heavy Wedge “Control Series,” including four traditionally designed blade models which incorporate the company’s trademark counterweight technology resulting in superior performance on both full swing and greenside shots.
Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com, www.theheavywedge.com.
Contact:
Jen Voss
Buffalo Communications
703.268.9200
jvoss@buffalocommunications.com
Bill Feidler
703.891.3339
bfeidler@buffalocommunications.com
www.buffalocommunications.com
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