PALM BEACH GARDENS, Fla. – Nike Golf will unveil their newest products to more than 40,000 attending PGA Professionals and golf retailers from around the world during the 2011 PGA Merchandise Show, Jan. 27-29, at the Orange County Convention Center in Orlando, Fla. Nike Golf will participate in the annual Outdoor Demo Day and the Indoor Demo Days at the Equipment Test Center on the Show floor.
“Through the indoor and outdoor demo days, we will showcase our latest products and attendees will have the chance to experience everything Nike Golf has to offer heading into the 2011 season,” said Mike Francis, Nike Golf’s U.S. General Manager. “We can’t wait for the opportunity to get our innovative products into the hands of PGA Professionals, retailers and media.”
During Outdoor Demo Day, scheduled for Wednesday, Jan. 26, at Orange County National Golf Center & Lodge in Orlando, Nike Golf will showcase their full product line on the range, at the putting green and within the Nike Mobile Pro Shop. From Thursday, Jan. 27 through Saturday, Jan. 29, Nike Golf will offer a preview of their latest equipment and hands-on testing opportunities during Indoor Demo Days at the Equipment Test Center on the Show floor. Nike Golf joins nearly 1,000 golf vendors, representing every business sector of golf from all of golf’s market leaders to start-up companies, who will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2011 golf season.
“We are pleased to announce the participation of Nike Golf at the PGA Merchandise Show and Outdoor Demo Day,” said Allen Wronowski, president of The PGA of America. “Nike Golf’s special demonstration events during Outdoor Demo Day have traditionally generated a great deal of buzz from attending PGA Professionals. Their participation at Indoor Demo Days on the Show floor is a valuable opportunity for PGA Professionals and key retailers to learn more about their latest product lines and speak directly to Nike professional staff.”
About the PGA Merchandise Show
The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 58th annual global summit for the business of golf. Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 27-28; and 8:30 a.m. – 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.
About Nike Golf
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our website at www.nikegolf.com . To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook, go to www.facebook.com/nikegolf . Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Nike Golf: Beth Gast, (503) 532-8852, beth.gast@nike.com
