Three-year, $1.5 million Platinum-level sponsorship provides branding, awareness opportunities
LA QUINTA, Calif. – Franklin American Mortgage Company (FAMC), one of the fastest-growing mortgage companies in the United States, has agreed to a multi-year sponsorship with the Bob Hope Classic, whose 52nd edition takes place Jan. 17-23. Franklin American’s decision comes following its first-time participation in the Classic in 2010.
Under terms of the three-year, $1.5 million Platinum-level sponsorship, Franklin American Mortgage will receive a variety of benefits, including pro-am playing opportunities, tickets, hospitality and signage on multiple platforms at the event, a desert and PGA TOUR tradition since 1960. FAMC will serve as underwriter of the Bob Hope Classic Celebrity Dinner and be designated Official Sponsor of the Bob Hope Classic Celebrity Jam Session and amateur/celebrity caddie bibs.
“We are delighted Franklin American Mortgage Company has elected to expand and extend its sponsor participation with the Bob Hope Classic,” said John Foster, Bob Hope Classic president. “Franklin American is one of the most highly-regarded companies in the mortgage industry and its participation strengthens the Classic’s ability to meet our charitable goals.”
“We had a wonderful experience in 2010 and we are looking forward to our expanded role going forward with the Bob Hope Classic,” said Dan Crockett, CEO and president of Franklin American Mortgage Company. “The Classic is one of the iconic events on the PGA TOUR and is a wonderful marketing platform for FAMC.”
Founded in 1993, Franklin American Mortgage Company (FAMC), a privately-held mortgage banking firm headquartered in Franklin, Tenn., is a full-service professional mortgage banker licensed to provide residential mortgages across the nation. FAMC, which provides a host of diverse, flexible mortgage packages for customers with a variety of backgrounds and needs, is committed to helping families and individuals achieve the dream of home ownership through its three divisions: retail, wholesale and correspondent. As one of the fastest growing mortgage companies in the country, FAMC is quickly becoming the preferred lender for consumers and mortgage professionals.
Bill Haas, who won his first PGA TOUR title at the 2010 Bob Hope Classic and was one of seven golfers to win multiple PGA TOUR events in 2010, plans to defend his Classic title next month.
For the second consecutive year, the $5 million Bob Hope Classic will be played wholly within La Quinta, at La Quinta Country Club, SilverRock Resort, and the Palmer and Nicklaus Private courses at PGA WEST. Practice rounds for the 2011 Classic at all four courses will be conducted Monday, Jan. 17 and Tuesday, Jan. 18. Tournament play begins Wednesday, Jan. 19 and concludes Sunday, Jan. 23 at the Palmer Private Course at PGA WEST.
The Bob Hope Classic’s website, www.bobhopeclassic.com, is one online platform by which fans can more easily gain information about, and purchase tickets for the 2011 Classic. Fans can also log onto Facebook (http://www.facebook.com/BobHopeClassic) and Twitter (@bobhopeclassic) to keep up on pre-tournament and tournament week news, see exclusive celebrity photos, and enter various contests for the chance to win Bob Hope Classic tickets and other tournament prizes.
In 51 years, the Classic has donated nearly $49 million to charities throughout the Coachella Valley. For tickets and more information, go to www.bobhopeclassic.com or call 1.888.MRBHOPE (672.4673).
Contact:
Toby Zwikel
(818) 462-5599
Pat Bennett
(760) 346-8184
