Greenville, SC (December 8, 2010) – James J. Keegan, author of the textbook The Business of Golf – What Are You Thinking? and managing principal of Golf Convergence, today presented to Clemson University’s PGM students “Trends, Tips and Traps for the Tigers.” His presentation highlighted current industry trends, today’s leading management practices, a photo essay on the evolving architectural design style of today’s leading architects, and keys to successful leadership careers in the golf industry.
“It was thrilling to speak and to participate in the students’ presentations of the semester-long case study, Keegan enthused. “Called ‘The University of Hard Knox,’ it was an amalgamation of real-world data based on a Big 10 University and several Chicago area golf courses. The case study and the test bank of questions were developed as supporting material so that the students could apply academic theory to a real-world experience.
One of only 20 PGA-accredited programs in the country, the Clemson PGM program curriculum is built around a strong recreation management background, while also earning the students a minor or major in business management. According to Rick Lucas, program director, students were asked to create a strategic plan based on an 82-page case study, and to use and apply the eight key steps in Keegan’s textbook.
“We are confident of one thing,” Lucas said to his students. “For those of you who diligently read the book and studiously complete this case study, the vast knowledge gained will place you significantly ahead of your peers in being able to manage the profitability of a golf course.” Lucas went on to say, “I believe students learn best by doing, and the case study has provided exercises and opportunity to grasp the important Golf Convergence™ formula concepts and their positive effects on financial performance.”
“This book provides an excellent complementary tool to the PGA educational curriculum for the PGM Level 1 business planning classes and the PGM Level II golf operations sessions,” Keegan continued. “Further, we believe this book would be very beneficial to those pursuing the Certified Professional Program and Master Professional Program in golf operations, general management, ownership/leadership, and executive management – four of the six core PGA career paths.”
For additional information on the book, visit http://www.golfconvergence.com/textbook-on-the-business-of-golf. For more information on Golf Convergence, visit www.golfconvergence.com, Twitter/golfconvergence, or call (303) 283-8880, or register for upcoming webinars to be offered by Golf Convergence at www.golfconvergence.com
Contact:
Karen Moraghan
Hunter Public Relations
908/876-5100
kmoraghan@hunter-pr.com
