St Gallen, Switzerland. – HIRZL, AG announced today plans to exhibit at the 58th PGA Merchandise Show, Jan. 27-29, 2011, in Orlando, Fla.
“We couldn’t think of a better platform for our brand,” says CEO Bagher Pirouz. “When you’re producing a unique product, you have to get it into the hands of the world’s pre-eminent experts and decision-makers. This is where they come to see the best the golf world has to offer and our theme this year is “The Ultimate Glove Experience Begins.”
During Outdoor Demo Day, scheduled for Wednesday, Jan. 26, 2011, at Orange County National Golf Center & Lodge in Orlando, HIRZL will be the Official Golf Glove of Demo Day and will showcase its range of golf gloves from the variable, kangaroo leather Trust product line to the SOFFFT™ Cabretta product that sees its global launch at this year’s event. Members from the HIRZL US operations team – led by Gary Sheppard – will be on hand to help influential PGA Professionals and VIP retailers to try on these precision-engineered gloves, and feel the difference for themselves.
From Thursday, Jan. 27 to Saturday, Jan. 29, HIRZL will exhibit on the show floor within the equipment hall (Booth #1417), participate in the Indoor Demo Days with a Hitting Bay in the Equipment Test Center and showcase the new SOFFFT™ Cabretta Glove in the New Product Center at the Orange County Convention Center.
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2011, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. Nearly 1,000 golf companies and brands, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2011 golf season. For more information, visit www.pgashow.com.
The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.
About HIRZL AG
HIRZL is a Switzerland-based company with offices in Switzerland, Germany and the United States. The company focuses its mission on becoming the world leader in glove technology and unlike other golf equipment manufacturers that add gloves to complete their product range offerings, HIRZL is devoted solely to designing and creating the finest glove products by incorporating the most advanced, HIRZL created technology ever developed.
HIRZL first appeared in 2008 in the European market, capturing the demand of retailers, golf course owners and consumers with gloves using GRIPPP™ technology, invented by HIRZL. The technology enhances the glove’s gripping characteristics and independent tests have demonstrated that a HIRZL glove will provide up to 3X better grip in dry weather and up to 5X better in wet weather than other gloves. HIRZL uses specially selected kangaroo leather in the palm to provide unsurpassed strength, durability and pliability.
HIRZL researches and develops innovative technologies and materials tirelessly in its quest to make the human hand perform even better. The gloves aren’t just about protecting hands, they always have a unique and relevant benefit too. Whether it’s golf (since 2008), cycling or horse riding (2011), each and every glove is specially adapted to the needs of the sport and the sports person.
HIRZL is THE specialist for high-performance sports gloves. For more information, visit http://www.hirzl.com
Contact:
HIRZL: Gary Sheppard, Director of North American Operations: 877-HIRZL-USA (447-9587); salesusa@hirzl.com
Public Relations: O’Byrne Communications: Dominic O’Byrne: +44 113 255 4114 (Office); +44 7767 301326 (cell); dominic@obyrne.co.uk
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
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