AccuSport products contribute to new “Store Within a Store” concept
Winston-Salem, NC (December 13, 2010)
AccuSport International, Inc. announces an expanded presence within Edwin Watts Golf stores throughout the country. With the installation of the VectorX, along with VSeries software at twelve Sears locations, AccuSport products add a new dimension to the ‘store within a store’ concept.
“We value our relationship with Edwin Watts,” said Bill Brawley, AccuSport’s Director of Business Development. “Our association began years ago when we installed the original Vector system throughout the Edwin Watts chain. Now, we are proud to partner with Edwin Watts on their latest venture into Sears locations.”
The company has completed installations in the following locations:
• Pembroke Pines, FL
• Murray, UT
• Yonkers, NY
• Hicksville, NY
• Livingston, NJ
• Silver Spring, MD
• Vernon Hills, IL
• Garden City, NY
• Columbia, MD
• Falls Church, VA
• Friendswood, TX
• Humble, TX
“The ability to hit shots inside and see ball flight is critical,” Brawley said. “VRange allows customers to hit shots in a virtual driving range, allowing employees to properly fit their customers for clubs. Also, the exposure at Sears gives us an opportunity to display our products to a new customer base,” he mentioned.
“We have a fantastic relationship with AccuSport,” said Dennis Sarp, Edwin Watts Director of Visual Merchandising. “The Vector Launch Monitor platform has helped drive club sales at Watts stores through the years. With VectorX we get an incredibly easy to use device, and the ability to show full ball flight on a monitor or projector,” Sarp said.
AccuSport is the leading developer and marketer of golf swing launch monitors and its Vector Launch Systems are recognized throughout the golf industry for their accuracy, portability and affordability. The new VectorX platform is an all-in-one launch system that captures, processes and displays launch data. Data can be displayed through a standalone computer, in addition to an on-board computer and display screen. VSeries software (VFit, VTeach and VRange) is a game improvement software platform that allows customers to see critical ball flight data, in an effort to maximize their talent and shoot better scores.
About AccuSport
AccuSport International, Inc., located in Winston-Salem, NC, is driven by technology, a desire to improve the game of golf, and to make it more enjoyable and accessible to golfers of all skill levels. AccuSport introduced the Vector Launch System to the commercial market in 2003, and has rapidly become the industry leader in launch monitor technology and market share. With distribution in Europe, the United Kingdom, Canada, Japan and Australia, the Vector Launch System platform has become the tool that changed the way the golf industry looks at ball flight, driver lofts and ball spin rates.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Please visit www.accusport.com for additional information and downloadable images
Contact:
Andy Allen
336-759-3300
