PALM BEACH GARDENS, Fla. – The top names in golf fashion are joined by fresh newcomers to offer a comprehensive and exclusive preview of next season’s hottest styles and trends at multiple new presentation platforms throughout Show Week of the 2011 PGA Merchandise Show, Jan. 27-29, in Orlando, Fla.
Golf apparel market leaders are planning significant launch campaigns of all-new lines that will drive soft goods retail in 2011. Apparel vendors are among some 1,000 golf companies and brands representing every sector of golf that will introduce new products and merchandising programs to more than 40,000 attending PGA Professionals, retailers and industry leaders who come to the PGA Merchandise Show from some 75 countries around the world.
To date, more than 200 golf apparel-related vendors are utilizing the PGA Merchandise Show to introduce the latest in apparel, accessories, footwear and lifestyle products and include top names such as:
* adidas
* AHEAD
* Antiqua
* Ashworth
* Ben Hogan
* Bobby Jones
* Callaway Apparel
* Cleveland Classics
* Cutter & Buck
* E.P. Pro
* Fairway & Greene
* Gear for Sports
* Greg Norman Collection
* Hugo Boss
* Imperial
* Izod G
* Nicklaus Sportswear
* Nike Golf
* Oxford Golf
* Page & Tuttle
* PGA Authentics
* Peter Millar
* PING Apparel
* Polo Golf
* PUMA Golf
* Sport Haley
* Under Armour
* Sunice
* Tehama
* And Many More…
Multiple new fashion platforms are being employed by apparel vendors to capture the attention of influential buyers throughout Show Week.
On Wednesday night, the eve of the PGA Merchandise Show, apparel vendor partners of the Association of Golf Merchandisers (AGM) are participating in the 4th Annual AGM Product Preview & Buyers’ Reception at the Orange County Convention Center.
When the Show doors open on Thursday, Jan. 27, buyers will find an all-new Fashion Gallery anchoring the apparel exhibit hall. The new Fashion Gallery offers a main stage for exhibitor fashion shows, designer panels, celebrity appearances, merchandising seminars and more to fill each Show day schedule through Saturday, Jan. 29. Fashion reporters Annmarie Dodd (fashion writer, consultant and Kahki Crusader contributor), Sean Hotchkiss (founder of Khaki Crusader) and Argy Koutsothanasis (Fitness Magazine Fashion Director) will emcee several of the stage programs and offer daily presentations on the latest trends, performance fabrics and mainstream styles influencing golf fashion retail. Adjacent to the Fashion Gallery stage is the new Apparel/Accessories New Product Center where buyers will find a collection of the newest merchandise in one setting. Also, many apparel vendors will host special events and programs in their booths during and after Show hours.
“Having kept a watchful eye on fairway styles for more than a decade, I am especially excited to hear about the introduction plans from some of the best and most established brands in golf fashion,” said Dodd, Fashion Gallery stage host and veteran golf fashion journalist. “The 2011 PGA Merchandise Show not only includes a deep representation of the golf apparel market, but it is offering many new ways for vendors to stand out among influential buyers.”
About the PGA Merchandise Show
The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 58th annual global summit for the business of golf.
Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game.
Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 27-28; and 8:30 a.m. – 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
