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Allen Edmonds To Introduce New Shoe Line, Accessories

December 15, 2010

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Port Washington, WI (December 14, 2010) – Allen Edmonds Shoe Corporation, the leading American-based manufacturer of premium men’s footwear and accessories, will introduce a new line of golf shoes and accessories for the 2011 golf season.

The new line called the Honors Collection will be made using Goodyear welted construction and the finest real leathers. The Honors Collection will be hand crafted in the USA, producing the superior quality and performance that customers have come to expect from Allen Edmonds.

“We appreciate what golfers’ want- high quality, styling, comfort, craftsmanship and performance. Allen Edmonds will exceed their expectations with our new Honors Collection,” says Colin Hall, Chief Marketing Officer of Allen Edmonds. “The Honors Collection is a natural extension of our premium and legendary men’s line. And, like our world renowned dress shoes, the Honors Collection will be available for our legendary RecraftingTM services.

“We’re confident that golfers — many of whom wear Allen Edmonds’ shoes in corporate board rooms, halls of government, law firm offices and club dining rooms — will be impressed and excited about the Honors Collection,” says Hall.

Allen Edmonds will begin selling its new Honors Collection at the PGA Merchandise Show in Orlando January 27-29, 2011. The new line will be sold in the finest golf shops and resorts and Allen Edmonds retail stores. Details about the new line and accessories will be introduced in the coming month.

The company recently announced the hiring of golf industry and shoe expert Warren Vail to manage its new golf business. Warren brings more than 25 years of successful sales, management and executive leadership experience to Allen Edmonds including CEO of Parker McClain, Ltd., a manufacturer of high-end, custom golf shoes.

About Allen Edmonds Shoe Corporation
Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men’s footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI using a 212-step production process. The company’s products are available at upscale stores worldwide, including 32 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com.

Contact:
For distribution/marketing inquiries contact:
Warren Vail
wvail@allendmonds.com
858-688-9384

For news media inquiries contact:
Kevin Donnellon
kevin@macalicomm.com
312-560-8065

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