(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of more than 125 golf courses, country clubs and resorts – has stepped up its resources commitment to the World Golf Foundation (WGF) and its growth-of-golf initiatives in 2011.
This includes the national program GOLF 20/20, comprised of “Get Golf Ready,” “We Are Golf” and “Image of the Game,” dedicated to increase the participation in golf as well as a grass-roots advocacy effort.
BCG was a Founding Contributor in 2009 to support “Get Golf Ready” that targets millions of U.S. adults who have minimal if any previous connection to the game or need rejuvenation after a hiatus. A series of five one-hour golf lessons in a non-intimidating environment, “Golf Get Ready” has been successfully adopted by several BCG courses.
New elements of BCG’s 2011 programming include:
• “We Are Golf” tells the stories of the hardworking men and women whose livelihoods depend on the game by showcasing golf’s diverse businesses and the economic impact they make in their communities. Golf spawns tourism, generates charity and provides environmental benefits.
• “Image of the Game” develops and delivers clear messages to non-golf audiences of key influencers, including government officials and media, about the industry’s significant economic, human and environmental contributions.
“Billy Casper Golf is a passionate industry leader that develops many cutting-edge programs,” says Steve Mona, CEO of World Golf Foundation. “The company’s support of GOLF 20/20 is a model for others to consider in growing and preserving the game and business of golf.”
“Galvanizing golf’s leaders to ensure the continued vitality of the game is an important venture,” says Peter Hill, Chairman and CEO of BCG. “Billy Casper Golf is honored to help World Golf Foundation lead the way.”
About World Golf Foundation
The World Golf Foundation is a nonprofit organization that unites the golf industry and those who love the game in support of initiatives that promote, enhance the growth of, and provide access to the game of golf worldwide, while preserving golf’s traditional values and passing them on to others. The Foundation, which was founded in 1993 and is supported by major international golf organizations and professional Tours, provides oversight to World Golf Hall of Fame, The First Tee, GOLF 20/20 and other industry initiatives in support of its mission.
For more information about World Golf Foundation: www.worldgolffoundation.org, 904.940.4000.
About Billy Casper Golf
Widely respected as a high-performance owner-operator of golf courses, country clubs and resorts, Billy Casper Golf enjoys the second largest domestic portfolio. The company provides turnkey club management for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper and headquartered in Vienna, VA, regional offices are strategically convenient to courses’ locales.
Billy Casper Golf directs all aspects of golf course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
The company’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, Billy Casper Golf economies of scale make and save money for courses while delivering personal touches to daily-fee golfers and members.
Buffalo Communications – a division of Billy Casper Golf – is the global public relations, branding and marketing-communications firm. In addition to creating and implementing programs for Billy Casper Golf courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For information about Billy Casper Golf / Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
