St Gallen, Switzerland. – HIRZL, AG announced today that the company has been selected as the Official Golf Glove of the 2011 Outdoor Demo Day at the 58th PGA Merchandise Show, Jan. 27-29, 2011, in Orlando, Fla.
“We are excited to be chosen as the Official Glove of the world’s largest golf industry show,” says CEO Bagher Pirouz. “Demo Day will give us an outstanding opportunity to have golf professionals and industry leaders try out our products first-hand.”
HIRZL was also the Official Glove at the 2010 RE/MAX World Long Drive Championships, concluded last month in Mesquite, Nevada. The majority of all Open, Senior and Military category golfers wore HIRZL and Dominic Mazza, the 16 year-old from California, placed runner-up in the Finals wearing a HIRZL TRUST Feel glove. ESPN will broadcast the World Long Drive Championships at 2:00PM Eastern Time on December 25, 2010 on the ESPN2 network and again on December 26 at 2:30PM Eastern Time on the global ESPN network. HIRZL gloves will be featured prominently in the telecasts.
The HIRZL PGA Show theme this year is “The Ultimate Glove Experience Begins.” During Outdoor Demo Day, scheduled for Wednesday, Jan. 26, 2011, at Orange County National Golf Center & Lodge in Orlando, HIRZL will showcase its range of golf gloves from the kangaroo leather Trust Control and Trust Feel product line to the new SOFFFT™ Cabretta product series that sees its global launch at this year’s event. Members from the HIRZL North American operations team – led by Gary Sheppard – will be on hand to help influential PGA Professionals and VIP retailers to try on these precision-engineered gloves, and feel the difference for themselves.
From Thursday, Jan. 27 to Saturday, Jan. 29, HIRZL will exhibit on the show floor within the equipment hall (Booth #1417), participate in the Indoor Demo Days with a Hitting Bay in the Equipment Test Center and showcase the new SOFFFT™ Cabretta Glove in the New Product Center at the Orange County Convention Center.
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2011, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. Nearly 1,000 golf companies and brands, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2011 golf season. For more information, visit www.pgashow.com.
The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.
About HIRZL AG
HIRZL is a Switzerland-based company with offices in Switzerland, Germany and the United States. The company focuses its mission on becoming the world leader in glove technology and unlike other golf equipment manufacturers that add gloves to complete their product range offerings, HIRZL is devoted solely to designing and creating the finest glove products by incorporating the most advanced, HIRZL created technology ever developed.
HIRZL first appeared in 2008 in the European market, capturing the demand of retailers, golf course owners and consumers with gloves using GRIPPP™ technology, invented by HIRZL. The technology enhances the glove’s gripping characteristics and independent tests have demonstrated that a HIRZL glove will provide up to 3X better grip in dry weather and up to 5X better in wet weather than other gloves. HIRZL uses specially selected kangaroo leather in the palm to provide unsurpassed strength, durability and pliability.
HIRZL researches and develops innovative technologies and materials tirelessly in its quest to make the human hand perform even better. The gloves aren’t just about protecting hands, they always have a unique and relevant benefit too. Whether it’s golf (since 2008), cycling or horse riding (2011), each and every glove is specially adapted to the needs of the sport and the sports person.
HIRZL is THE specialist for high-performance sports gloves. For more information, visit http://www.hirzl.com
Contact:
HIRZL: Gary Sheppard, Director of North American Operations: 877-HIRZL-USA (447-9587); salesusa@hirzl.com
Public Relations: O’Byrne Communications: Dominic O’Byrne: +44 113 255 4114 (Office); +44 7767 301326 (cell); dominic@obyrne.co.uk
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
