(CEDAR PARK, TX) – Styx Capital (Styx) has selected Buffalo Communications (Buffalo) to manage branding, publicity and media-relations, and marketing initiatives for its popular golf-club set rental program.
Since 2003, Styx has pioneered a paradigm shift in the way golf-course operators improve revenues and guest experiences via rental sets. Cabo del Sol, Reynolds Plantation, Poipu Bay and Oakmont are among hundreds of courses relying on Styx to manage their rental-club fleets of new and current models from Callaway, Cobra, Nike, TaylorMade, Titleist and other leading brands.
The genesis of the Styx program is rooted in the difficulties course operators have keeping rental clubs current and in satisfactory condition; the growth of traveling golfers leaving their clubs at home to avert airline hassles and baggage fees; and the economic rewards for golf courses which consistently provide high-quality clubs.
Supplying daily-fee, resort and private golf courses with four to 100-plus men’s and women’s sets annually, Styx offers customized and pre-assorted mixes of brands. Rental sets are swapped for new clubs seasonally, every 12 months for those with year-round play, or upon release of new models featuring the latest-and-greatest technology. Monthly billing aligns with courses’ unique golf seasons to match their cash flows. Additionally, Styx often buys existing, old rental club fleets to facilitate the transition into new equipment.
There is no upfront cost, purchase or consignment commitment for courses to be part of the turnkey Styx club rotation program. Whether overhauling or augmenting their current inventory from “good enough” to best-in-class, courses typically profit after just one daily rental per month.
“Buffalo Communications will share many stories about Styx cost-effectively managing rental programs,” says Rich Katz, Managing Director of Buffalo. “Styx helps Directors of Golf and Head golf professionals become bottom-line heroes to course ownership.”
“The Styx program easily pays for itself and the once ‘necessary evil’ of rental clubs is now a meaningful profit center for golf shops,” says Jim Williams, CEO of Styx. “Courses with ugly, chewed up and outdated clubs disappoint players and lose their future business.”
Top-of-line rental clubs provided by Styx allow golfers to try the latest equipment on the course. In turn, they use these rental “demos” to buy same-model clubs from pro shops and play more golf at these courses. New rental clubs also allow courses to better market themselves to travelers and group event coordinators resulting in more rental turns and increased usage fees.
Styx emphasizes a high-level of customer service, ensuring no-hassle for courses. Free return shipping, disposition of existing rental inventories, replacement of missing or damaged equipment, pricing discounts based on volume commitments, pickup of current equipment and rotation into new product each season, and more.
About Styx Capital
The golf-club set rental management program cornerstones Styx Capital’s golf-industry participation that includes financing turf equipment, golf carts, fitting systems and other assets. Course-management companies, Ryder Cup and PGA TOUR event hosts, Golf Digest Top 100 courses and courses from municipals to top-tier resorts profit from Styx rotating clubs for better guest experiences. Since 2003, Styx has provided roughly 4,500 sets, rotates 14,000 clubs annually and enjoys strong relationships with golf-club manufacturers.
Information: www.styxcapital.com, www.styxcapital.com/videos/rental/ (video), 877.444.STYX (7899)
About Buffalo Communications
Based in Vienna, VA, Buffalo is a global public relations, branding and marketing-communications firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf club, resort, destination and real-estate. Using its extensive media connections, Buffalo frequently publicizes the places, products and services of companies and public agencies. The firm’s programs increase awareness, popularity and revenues for top brands.
Information: www.buffalocommunications.com, 703.761.1444
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
www.buffalocommunications.com
www.twitter.com/buffalocomm
