McHenry, Illinois (January 5, 2011) Shenandoah Valley Golf Club located in Front Royal, Virginia has selected Crescent Systems as their club software provider. They will utilize Crescent’s integrated modules for Fine Dining, Point of Sale, Tee Sheet, Accounts Receivable, Accounts Payable, General Ledger, Ledger Link, Event Manager, Time Clock and Club Manager, in addition to the pci-dss compliant and integrated Credit Card Processing functionality.
The Shenandoah Valley Golf Club was “Rated 4 Stars and a Great Value” by Golf Digest Magazine. The Club is a 27-hole, 250-acre, daily fee golf course that is open to the public.
The Courses’ scenic beauty features unparalleled views of Skyline Drive, the Blue Ridge and Massanutten mountain ranges. The club offers one of the Washington DC area’s finest golf tournament or outing venues. This club has played host to numerous championship tournaments throughout the years.
Drive to Increase Club Participation
A major initiative to be undertaken in 2011 by Shenandoah Valley is a revamped marketing program to drive increased participation from existing patrons and recruit new customers. To that effect, Shenandoah found the right database solution provider in Crescent to help execute their marketing plans with UP to PAR Marketing.
UP to PAR Marketing, a leading golf course marketing company, will utilize the Crescent Systems database to develop a strategic 2.0 marketing campaign. This combined 360-degree customer-centric, marketing partnership between UP to PAR marketing and Crescent Systems allows complete evaluation and ROI metrics thus developing better golf business decisions through data results. UP to PAR and Crescent evaluate preferences, utilization, and trends for a more effective targeted marketing campaign. UP’s Social Media and internet marketing practices are proven to increase rounds and revenue.
For more information on Shenandoah Valley Golf Club, please contact them at 540-636-4653 or visit their website at www.svgcgolf.com/
About Crescent Systems
Crescent Systems provides integrated software solutions for marketing, reservations, retail sales, food and beverage, financial reporting and online commerce for the hospitality, resort and membership clubs including private ,daily fee golf, municipal, yacht, athletic, city, university and destination clubs. Founded in 1996 with world headquarters north of Chicago, Crescent Systems has several hundred clients in 47 states and extending into the Pacific Rim. Crescent has established and sustained its reputation as a high quality software provider with outstanding customer service. Unique in the industry as the only former owner/manager of member-based clubs, Crescent now focuses its expertise exclusively on providing efficient technology solutions and making the complex solution a simple implementation. Crescent’s intuitive and easy-to-use system has made it a leader in integrated, real-time enterprise business systems in both client-server and now in the online web-services space. Crescent offers products for point-of-sale, inventory, membership, activity reservations, fine dining, financial accounting, business intelligence and reporting, and credit card processing, loyalty rewards, labor management and on-line access for conducting secure transactions and portal information retrieval. For more information, contact Crescent Systems at (888) 487-9011 or visit the website: www.crescentsystems.com.
About UP to PAR Marketing
UP to PAR Marketing specializes in online and offline solutions for golf businesses .Their team custom builds websites starting with an SEO foundation. Their unique services provide clients with continuous administration of all SEO campaigns. They integrate Social Media and develop a 2.0 Social Media marketing platform to improve online presence. Additionally, UP to PAR conducts Search Engine Marketing, Email Mail Marketing and offline marketing all resulting in an increase in revenue, room nights, rounds, retail sales, visits, lesson and food and beverage sales. Their marketing and business operations team understands the ever changing competitive business environment and works to position clients/partners into winning outcomes through proactive and pragmatic solutions and practices. For more information, visit UP to PAR Marketing at www.uptoparmarketing.com or call (866)627-1119.
Contact:
Contact:
Martin Izzi
847-557-8411
martin@crescentsystems.com
Sean Taylor, PGA
(866) 627-1119
sean@uptoparmarketing.com
