(FORT WORTH, TX) – UST Mamiya – maker of the world’s finest carbon fiber golf-club shafts – confirms that its popular ATTAS model has been honored as a nominee for ScoreGolf’s 2010 “Underrated Product of the Year” in the magazine’s annual “Business & Equipment Awards.”
This recognition follows a banner year for the leading shaft manufacturer, which recorded 33 professional victories worldwide in 2010. The ATTAS played a major role in this success, as it is preferred by scores of Tour players who experienced notable gains in distance and accuracy after putting it in play.
Other industry leaders with products nominated for this prestigious award included Callaway, Nike and Srixon among others.
“The ATTAS has gained an extremely loyal following in a relatively short period of time,” says Gene Simpson, COO of UST Mamiya. “Its revolutionary design and premium materials provide all golfers with a shaft that leads to longer, straighter shots and lower scores.”
Among the titles secured last year by players using UST Mamiya shafts were tournaments on the PGA, PGA European, Nationwide, Champions, European Senior and Asian Tours. Paralleling its achievements at the professional level, the company’s shafts have remained the top-selling aftermarket option in the United States the past four years.
Likened to the precision of Lexus automobiles, all UST Mamiya carbon-fiber shafts are made using handcrafted, repeatable production techniques that incorporate world-class engineering and premium-selected raw materials. This combines with tight tolerances, constant taper design and low-resin content to enhance feel during the golf swing.
UST Mamiya produces a variety of shaft models within the ATTAS and Proforce product lines:
• ATTAS – Introduced in Japan in early 2009 and in North America late last year, this premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft’s constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. The ATTAS T2 was introduced in late 2010 and is designed for players seeking mid launch, with tight dispersion and penetrating ball flight.
• Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya’s flagship since winning the 1999 Masters. The V2 incorporates the company’s original “tip technology,” masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis material promoting stability, control and ease of swing for increased ball speed.
About UST Mamiya
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) and its parent company, Mamiya-OP (Japan), combined operations, including research, development, production and materials-sourcing talents. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Taylor Made, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”
For more information: www.ustmamiya.com, 817.267.2219.
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