LAKE MARY, FL (January 10 2011) – A golf retailer, a tourist destination and an apparel company are finalists in the PR/Promotions category of the final ballot of the 18th Annual ING Industry Honors.
Golfsmith, adidas Golf and Visit Wales are the PR finalists in this annual awards program conducted by the non-profit International Network of Golf. Hundreds of nominations from across the golf industry have been trimmed by sub-committees to three nominees in each of 12 categories in the ING Industry Honors awards program.
Winners are currently being decided by an electronic vote of the ING membership. Nominees will be acknowledged and winners announced at the Industry Honors Presentation Press Conference January 28 at 12:30 p.m. at the PGA Merchandise Show in ClubING, Room 309. The ING Industry Honors committee chair is Holly Geoghegan of Golf Marketing Services.
Here are the PR/Promotions finalists:
Adidas – Wear In The World Campaign
adidas Golf partnered with Yahoo! Hot Jobs to launch a search for two golf and social media enthusiasts to travel the world and participate in a head-to-head competition. “Wear in the World” was built over 50 days and in nine countries and three continents. A film crew posted footage of the candidates’ unique experiences on Facebook, Twitter, and Vimeo. The candidates were on a mission to prove that adidas Golf apparel and footwear would stand up against the world’s most extreme golf conditions. The trip ended in Bandon, Oregon where Steve Olsen was named the winner and offered a social media position at adidas Golf.
Golfsmith – Win With Phil
Golfsmith wanted to inspire golfers, drive sales and increase brand awareness with its Win with Phil [Michelson at the Masters in April] promotion to jump start a new golf season. In less than 60 days L2 Communications engaged an estimated 30 million people who heard, saw or read about the Golfsmith brand. The results: an estimated $50 million in media value and Golfsmith’s stock rose 33 percent to an all-time 52-week high within the identical timeframe of the PR blitz.
Visit Wales – Ryder Cup Campaign
Led by PR professional Maebeth Fenton, Visit Wales undertook a tremendous initiative to build interest, tourism and exposure for Wales as a golf destination surrounding the 2010 Ryder Cup. The campaign included golf branding material, marketing campaigns for golf in North America with media partners the Golf Channel, NBC, provision of HD footage, media visits, production of golf programming for NBC Sports Global Golf Adventure, partnership activity with the U.S. PGA, ING, leading golf journalists and work with the travel trade in North America. Press coverage for golf in Wales was increased from minimal levels to over $18m averages in the last few years (this figure excludes 2010).
About The ING
The International Network Of Golf is a 21-year-old, non-profit organization whose membership is open to anyone in the golf industry, related industries and media. ING’s mission is to enhance and promote communication and education in golf.
ING is kicking off its Third Decade Celebration at the PGA Merchandise Show with many activities. ClubING (Room 309) will be open all day for members and their guests, with morning coffee, Happy Hour cocktail parties, education speakers, product displays, celebrity guests and entertainment, and prizes and giveaways.
Highlight of the year 2011 for ING is the 21st Annual ING Spring Conference set for May 22-26 at beautiful Innisbrook Resort, a PGA Tour site in Florida.
ING exists to bring golf media together with representatives from all walks of the golf industry to discuss issues, exchange information and improve communication.
For more information regarding ING, call 407-328-0500 or visit www.inggof.com.
Contact:
Michael W. Jamison
mike@jamisongolf.com
407-328-0500, ext. 1
