SAN DIEGO, CA – January 10, 2011 – Graphite Design, maker of some of the most widely played premium golf shafts on the PGA TOUR, has introduced the Tour AD DJ, the newest premium golf shaft in the popular Tour AD series.
Available in 50, 60, 70 and 80 gram weights, the new Tour AD DJ features slightly higher spin characteristics than Tour AD DI. This unique material technology and bend profile produces an increase in overall distance while maintaining optimal launch and spin characteristics. The Tour AD DJ shaft is designed and manufactured exclusively at Graphite Design Japan with the same Toray Company’s Nanomaterial technology in the tip section of the shaft as the high performance Tour AD DI shafts. This unique tip technology creates optimal launch and spin conditions to produce increased accuracy and distance.
“The Tour AD DJ shaft has already made a splash on the PGA Tour,” stated Tak Yamada, VP of Sales & Marketing, Graphite Design. “We introduced it to Tour players this past fall, and one PGA professional immediately put it in his bag and finished tied for 8th at the Justin Timberlake Shriners Hospitals for Children Open. We’re looking forward to seeing more Tour players switching to the Tour AD DJ shaft as the 2011 season gets underway.”
The new Tour AD DJ shaft is available in four weights: The 50 gram Tour AD DJ 5 (R1 and S flexes); The 60 gram Tour AD DJ 6 (SR, S, and X flexes); The 70 gram Tour AD DJ 7 (S and X flexes); and The 80 gram Tour AD DJ 8 (S and X flexes).
The new shaft will be available for testing at the PGA Merchandise Show Demo Day on Wednesday, January 26 at Orange County National Golf Center and Lodge in Orlando, FL. Show attendees can also test the Tour AD DJ shaft at the Equipment Test Center at Hitting Bay #3 during the PGA Merchandise Show January 27 – 29 at the Orange County Convention Center.
Revolutionary technology, design, and the most advanced materials are trademarks in all Graphite Design shafts, making them the highest quality premium golf shafts on the market today. Validating the company’s “Tour AD” logo, all of Graphite Design’s PGA Tour-proven shafts specifically promote “Accuracy and Distance”. These key competitive advantages are helping professional and amateur golfers optimize their games after switching to Graphite Design shafts. Graphite Design continues to be the most dominant shaft on the JGTO Tour and has been for the past eight years.
Graphite Design International manufactures the highest quality shafts in the world for Pure Distance and Perfect Accuracy. Graphite Design shafts can be seen in play by the best professional players on the PGA, Nationwide, Champions, Japan, European and LPGA tours. Graphite Design shafts reinforced its dominance on the Japan Tour, where it has claimed 163 consecutive graphite wood shaft brand counts — an unprecedented streak which dates to 2003. On the PGA Tour, Graphite Design shafts have helped professionals earn 72 victories since 2004 and millions of dollars in prize money. During the 2010 season, Graphite Design logged 32 victories on U.S. Tours with over a dozen different shaft styles.
About Graphite Design
Graphite Design, established in Japan in 1989 and in the U.S. in 1997, is the industry leader in shaft technology and the preferred brand for golf professionals worldwide. One of the world’s three largest golf-club shaft manufacturers, the company made its mark manufacturing premium shafts for golf’s major OEMs, Graphite Design Tour AD shafts continue to be preferred by top club makers the world over while the company’s other models are extremely popular among avid and occasional golfers. For more information about Graphite Design, call 888.707.6132, e-mail info@gdintl.com, or visit www.gdintl.com.
For media inquiries about Graphite Design please contact Tracy Nackel at 760-420-1602 / tnackel@cox.net or Vanessa Price at 714-544-6515 / readthegreens@aol.com.
Contact:
Tracy Nackel
TEN Marketing & Public Relations
tnackel@cox.net
760-420-1602
Vanessa Price
TEN Marketing & Public Relations
readthegreens@aol.com
714-544-6515