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Active Network, Golf Unveils Redesigned ActiveGolf.com Site Featuring New Operating Functions, Management Tools, And Marketing & Sales Capabilities

January 11, 2011

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San Diego, CA- Active Network, Golf is proud to announce the national release of the redesigned ActiveGolf.com portal. ActiveGolf.com offers golf course operators the opportunity for additional marketing exposure to golfers across North America. Golfers use ActiveGolf.com to search a large selection of tee times in their area, opportunities to book course specials at exclusive rates, the ability to make large group reservations, and the ease of booking multiple courses and times in a single transaction. Over 750 golf courses are part of ActiveGolf.com’s network and benefitted from a 25% lift in total sales in 2010. Participating golf courses include the Waldorf Astoria Golf Club, Metamora Golf Club, New York Country Club, all Crystal Springs Golf Resort properties, the Heritage Collection on Hilton Head Island, The Bull at Pinehurst Farms and many more.

The fully-redesigned ActiveGolf.com portal is powered by Active’s new, world-class yield management and online booking engine that provides course owners and operators with greater control over tee-time rates and times, the ability to manage online distribution to multiple channels from one location, and high-visibility email and advertising opportunities to a nationwide audience of golfers. ActiveGolf.com is fully-integrated with social networking sites Facebook and Twitter, which increases marketing and sales opportunities, particularly with younger demographics. The Active Network technology team spent hundreds of development hours building the best yield management and online booking technology available on the market today. Active’s new booking technology strikes at the core of the industry’s top challenges including: loss of control of the tee sheet, declining green fee rates, complexity and inefficiencies managing rates across multiple distribution challenges and online shopping behavior shifts to last-minute tee time bargain hunting. Our new yield management technology gives golf course operators powerful solutions that allow them to take full advantage of 3rd party distribution while ensuring control remains squarely in their hands.

ActiveGolf.com aims to be the premiere online golf destination for dedicated players, casual golfers and course owners across North America. For more information, about our technologies and how your course can become a part of our expanding ActiveGolf.com network, visit www.ActiveGolfSolutions.com.

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