Phoenix, AZ: January 10, 2010 – The Players Towel announced today its selection of Old Tappan, NJ-based public relations and marketing agency, Raker Goldstein & Co. to handle the company’s public relations and communications efforts for their innovative line of high performance customizable golf towels.
“The Players Towel mission is to provide a high quality, versatile, custom product that satisfies the demands of golfers at every level without compromising performance, creativity and style,” said Patrick Le Vine, founder of The Players Towel. “Raker Goldstein’s great track record in sports marketing and intimate knowledge of the golf industry make them our ideal partner to getting our message across to the public.”
Used by the game’s top players, the Players Towel has shown up on the winner’s bag in all the major tours including: the U.S. Open, The Masters, WGC Championship, Evian Masters and the PGA and LPGA Tour Championships. The Players Towel has quickly become the towel of choice among the world’s best players.
Designed by a former LPGA caddie, the Players Towel microfiber technology provides the best absorption and cleaning characteristics available on the market allowing for optimal groove cleaning, absorption and durability. In addition to its advanced technology, the Players Towel offers a myriad of customizable options including logo, color, font and putter slit. The Players Towel is an essential part of one’s golf game and makes an ideal tee gift for corporate, charity and club outings.
“As a golf enthusiast with an appreciation for novel equipment and accessories that elevate level of play and comfort, I am proud Raker Goldstein is representing The Players Towel,” said Raker Goldstein & Co. co-owner Stuart Goldstein. “From the moment I used The Players Towel, I knew it was a winner and something I would keep in my bag through all conditions. We look forward to serving as The Players Towel’s ambassadors in the golf community.”
About the Players Towel
The Players Towel is the leading performance golf towel and has been in the winner’s circle on all major golf tours. Designed by a former LPGA caddie, the Players Towel’s microfiber technology provides the best absorption and cleaning characteristics available on the market. While traditional heavy cotton cloth towels push dirt and moisture around, the Players Towel microfiber technology picks up dirt and moisture, holding it in the cloth and off the equipment, resulting in cleaner, dryer equipment and enhanced player performance. The Players Towel is available in custom logos, signatures, colors and an optional industry-first “Putterslit.” Players Towels are sold on line at www.playerstowel.com and at leading pro-shops and resorts around the world.
About Raker Goldstein & Co.
Now celebrating its 25th year, Raker Goldstein & Co., is a leading boutique public relations and marketing agency representing innovative companies with distinctive products, services, management and approaches. Working closely with each client to help design, establish, build, enhance and strengthen their public image and brand equity, Raker Goldstein’s offers a wide range of PR services including: media relations and publicity generation; special event coordination; corporate and editorial writing; website development and e-marketing; social networking and ghost blogging; product launches; guerilla marketing; and, brand revitalizations.
Contact:
Stuart Goldstein
Raker Goldstein & Co.
201-784-1818
stuart@rakergoldstein.com
Patrick Le Vine
The Players Towel
602-418-1369
patrick@playerstowel.com
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