(HALF MOON BAY, CA) – Half Moon Bay Golf Links (HMBGL) – the world-class, 36-hole public golf resort set against the dramatic cliffs of the Pacific Ocean just outside San Francisco – has extended its partnership with Buffalo Communications (Buffalo) for a full suite of public relations and media-branding services.
Entering its third year, the communications program targets local and regional (drive-to and direct-flight) media to drive transient golfers from key growth markets. The platform has built widespread awareness nationwide and bolstered rankings in leading golf and travel media for HMBGL’s two championship-caliber layouts, The Old Course and The Ocean Course.
In 2010, Half Moon Bay was featured in numerous high-profile and high-metric outlets, including Conde Nast Traveler, GOLF Magazine, The Golf Channel, Golf Tips, LINKS Magazine, PGATOUR.com; in targeted, affluent-read publications such as STRATOS and Executive Traveler; and in powerful regional golf magazines Avid Golfer, Northern California Golf Association Magazine, FORE Magazine, Fairways + Greens and more.
Buffalo also worked with HMBGL and on-property The Ritz-Carlton, Half Moon Bay to produce Familiarization (“FAM”) Trips for national and regional media. The trips resulted in measurable ROI that has helped drive rounds, room nights and package play.
“Buffalo Communications is a tremendous value and has become an integral part and extension of our overall marketing program,” says Mark Kendall, President of Kenmark Golf Management, operator or HMBGL.
“Half Moon Bay Golf Links is one of the premier golf resorts in the U.S. and our golf-lifestyle agency is excited to help this valued client to meet its 2011 revenue goals,” says Rich Katz, Managing Director of Buffalo.
About Half Moon Bay Golf Links
Set against the dramatic cliffs overlooking the Pacific Ocean, Half Moon Bay Golf Links is located just minutes from San Francisco and San Jose, and only 20 miles from San Francisco International Airport. The golf resort features 36 holes of championship golf; a clubhouse with a full-service pro shop offering the latest equipment and fashionable apparel; and the popular ocean-view restaurant, Mullins Bar & Grill, serving breakfast, lunch and dinner in a casual fireside dining setting.
For nearly 40 years, avid golfers have been returning to this incomparable setting, enjoying the variety of play offered by two award-winning courses: Arnold Palmer’s classic American parkland-styled The Old Course and the Scottish-links-styled Ocean Course designed by Arthur Hills.
The Old Course presents a series of strategically-demanding holes linked through the property’s tree-lined interior. The famous, par-4 18th emerges along the Pacific Ocean, boasting one of the most stunning tee-to-green views in the U.S. It plays up to The Ritz-Carlton, Half Moon Bay’s oceanfront courtyard and fire pit.
The Ocean Course provides a true links golf experience: the salt air of the Pacific a constant as it is transported via the constant breeze from the Ocean just yards away. Fairways are separated by coastal mounding and native grasses, and open green fronts and creatively designed green surrounds support a variety of different playing options.
The Ocean Course hosted the 2008 LPGA Samsung World Championship, featuring the world’s best women golfers and won by Paula Creamer. Half Moon Bay Golf Links is also a regular site for U.S. Open Men’s and Women’s qualifiers, including 2010.
The golf courses are managed by Kenmark Golf Management, for more information about Kenmark please visit www.kenmark.com; for more information about Half Moon Bay Golf Links, visit www.halfmoonbaygolf.com.
Accolades for Half Moon Bay Golf Links Include:
“Top 80 Golf Resorts” – Conde Nast Traveler
“No. 18 Golf Resort in North America” -Golf Digest
“Gold Medal Award” -GOLF Magazine
“The Pebble Beach Experience Just Up The Coast” -New York Times
“One of the 18 Great Country Clubs for a day” -Business Week
“One of the Best 18 Holes in the Country” -Golf Digest
“Four Stars: A San Francisco Treat” -Golf Digest
“No. 1 in the West” –Business Week/Golf Digest
About Buffalo Communications
Based in Vienna, VA, Buffalo is a global public relations, branding and marketing-communications firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf club, resort, destination and real-estate. Using its extensive media connections, Buffalo frequently publicizes the places, products and services of companies and public agencies. The firm’s programs increase awareness, popularity and revenues for top brands.
For more information: www.buffalocommunications.com, 703.761.1444.
Contact:
Shane Sharp
Buffalo Communications
704.519.8381
ssharp@buffalocommunications.com
www.buffalocommunications.com
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