‘Heavyweight Challenge’ promotion set for equipment testing center
(RIDGEFIELD, CT) – Boccieri Golf – maker of the TOUR-proven Heavy Putter and Heavy Wedge lines – will launch its innovative “Control Series” of counter-weighted drivers, fairway woods, hybrids and irons, as well as new putter and wedge collections, at the 2011 PGA Merchandise Show, booth #1433, Jan. 27-29 in Orlando, FL.
Available for testing at Orange County National Golf Club during the PGA Show Demo Day, the new clubs will also be showcased throughout via the “Heavyweight Challenge.” Taking place at bay #7 in the Equipment Testing Center (ETC), this promotion provides anyone who demos the Control Series with a sleeve of Bridgestone golf balls or custom logo hat. Each tester will also be entered to win a free set of Heavy Irons, among other prizes.
“Top pros worldwide have used counter-weighting for years, and we’ve found that it’s just as effective in creating a repeatable, more fundamentally sound swing with other clubs as it is with our award-winning Heavy Putter,” says Stephen Boccieri, President and CEO of Boccieri Golf. “Through a long, intensive R&D process, what we discovered is that the ‘Control Series’ clubs will make anyone a better player. That’s why we created the ‘Heavyweight Challenge,’ so people could come, try the equipment and experience the difference first hand.”
Each of the new clubs is strategically engineered with a 50-gram backweight in the butt-end of the shaft to improve tempo and stability, ensuring the club’s sweet spot is delivered consistently to the ball for optimal distance and accuracy. Designed to be played as a full-set, each club shares a matching shaft profile to maintain dependable performance throughout.
• Heavy Driver: Featuring a 460cc titanium head and incorporating revolutionary “Dimple Face Technology,” the Heavy Driver was developed to maximize the coefficient of restitution (COR) without decreasing durability. This allows better weight distribution throughout the head, which has slightly more mass than traditional offerings to maximize distance. The driver is available in 9 and 10 degree options with a variety of shaft flexes.
• Heavy Wood and Heavy Hybrid: Constructed of 17-4 stainless steel with a special face insert made of 455 steel, the Heavy Woods will be available in 15 and 19 degree options, and the Heavy Hybrid in 20 degrees.
• Heavy Irons: Designed to improve overall consistency, the Heavy Irons have a head weight of approximately eight grams more than conventional irons. This combines with the counter-weight to raise the balance point for unparalleled control. The new collection is one quarter inch shorter than irons from other leading manufacturers, promoting smoother transition and consistent contact for superior accuracy and lower scores.
Staying loyal to its origins as a putter manufacturer, Boccieri Golf continues to bring innovation to the green with the new Heavy Putter Bronze and Tour Series collections, both part of its MID-WEIGHT family (750 total grams). The Bronze Series features four of the company’s most popular models in a distinctive black-nickel finish and the Tour line is a premium CNC milled offering available in a traditional “toe droop” offset blade (Q2-MT) and the all new R3-MT, a half-mallet.
Introduced at the 2010 PGA Show, the Heavy Wedge is now available with “conforming” grooves. With a head mass only slightly heavier than a conventional wedge, the added weight 65 gram counter-weight raising the club’s balance point nearly 40 percent, promoting distance control, tighter shot dispersion, and unparalleled feel. Available in a variety of loft and bounce options.
About Boccieri Golf
The company’s popular Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter remains the first and only putter that can automatically improve the consistency of the putting stroke. Original and Matte Series models – which spawned the global army of Heavy Putter true believers – are still available. Its unique design engages the body’s larger, more stable muscles to promote greater stroke stability, swing path consistency, uniform pace and precise control of distance and direction.
Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com, www.theheavywedge.com.
Contact:
Jen Voss
Buffalo Communications
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jvoss@buffalocommunications.com
Bill Feidler
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