ORLANDO, Fla. (Jan. 13, 2011) – GolfNow.com has extended by three years – through 2013 – its online tee-time marketing relationship with Billy Casper Golf (BCG) and the more than 120 golf courses it currently manages.
In addition to marketing support through the golf industry’s largest and most comprehensive online tee-time booking service, GolfNow will provide video and golf-event promotional tools to BCG-managed facilities.
A service of Golf Channel, GolfNow uses its broad marketing and distribution resources to help golfers search for available tee times and make reservations that fit their schedules and budgets. The service provides an efficient way for operators to promote their courses and optimize the value of their tee times.
“GolfNow is an effective way for our courses to acquire new customers, thereby increasing participation and revenue,” said Bill Rehanek, senior vice president of BCG. “Billy Casper Golf will utilize GolfNow’s platform to further enhance our industry-best marketing systems and revenue-management strategy for promoting and selling tee times.”
Gene Pizzolato, chief revenue and marketing officer, New Media Ventures, Golf Channel, said: “Billy Casper Golf is one of the most respected brands in the golf industry. We’re pleased to extend this strategic, long-term partnership by working with management and local course operators to make their courses even more attractive to golfers who are searching locally and nationally for their next rounds of golf.”
The GolfNow service is available at more than 2,500 courses in more than 45 U.S. markets.
About Billy Casper Golf
Billy Casper Golf operates more than 120 golf properties in 27 states. The company provides full-service management of daily-fee, private and resort courses for private owners, public agencies, boards and investors. For developers of golf courses, BCG consults on planning, development, construction and grow-in phases. Additionally, BCG provides public relations, branding and marketing-communications services to top brands in golf globally through its Buffalo Communications division. Founded more than 20 years ago in cooperation with golf legend Billy Casper, BCG is headquartered in Northern Virginia with regional offices throughout the U.S. For more information: www.billycaspergolf.com, www.buffalocommunications.com, 703-761-1444.
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time booking service. Since its launch in 2001, GolfNow.com has expanded to more than 45 U.S. markets and now provides tee time access to more than 2,500 courses for nearly 1 million registered users. The site’s demand-based Dynamic Pricing Engine™ puts operators in complete control of their tee sheets and pricing. GolfNow.com is powered by Golf Channel, which is seen in more than 140 million homes worldwide through cable, satellite and wireless companies as well as by GolfChannel.com, the Internet’s leading golf destination. The service is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game.
Additional Media Contacts:
Dan Higgins, Golf Channel
407-355-4018
dhiggins@golfchannel.com
Nick Lashinsky, Billy Casper Golf / Buffalo Communications
nlashinsky@billycaspergolf.com, 703-891-3324
Contact:
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232
Brian Kemp, Golf Channel Solutions
bkemp@golfchannel.com, 407-355-4288
