SAN FRANCISCO, CA (January 17, 2011)-Luxury performance innovator, Iconic™ Sport, (www.iconicsport.com) announces the celebration of its 5th anniversary at the upcoming PGA Merchandise Show with an ongoing commitment to sun safety, and a stellar group of new high fashion styles.
In addition to new items added to Iconic’s Sun protection del Sol line, Mark Wishner, President of the Sun SafeTee® Program will make scheduled appearances in the Iconic™ Sport booth (#4085), on Thursday, January 27, from 1-3 p.m., and Friday the 28th, from 9-11 a.m.
Iconic is a formal sponsor of the Sun SafeTee® Program, a non-profit sun protection and skin cancer awareness program designed specifically for the golf community. “We’ve been delighted to work with Iconic™ Sport” said Wishner. “They’re clearly at the forefront of sun protection, and we’re particularly glad to see their products for junior golfers as well as adults.” Wishner will be available to talk one-on-one about sun safe golf – offering protection tips and incisive product information.
Certainly, sun protection remains as one of Iconic’s key fundamentals. It’s a primary reason Iconic brand ambassador, noted fashion plate and 7-time LPGA winner, Michelle McGann, was first attracted to the line. “I’ve gotten a ton of compliments and really like her stuff,” exclaims McGann. “But one of the biggest things is the built-in sun protection, that’s a major bonus!”
Celebrated golf instructor, David Leadbetter, is also both a customer and a personal consumer of the Iconic del Sol accessories. The Florida-based Leadbetter Golf Academy is an Iconic account, and Leadbetter, whose father passed away from skin cancer, often wears the Iconic sunsleeves.
New additions to the del Sol unisex sun accessories include: a sunglove to protect the back of the hand; the sunsleeve plus, which includes the glove and full sunsleeve combined in one unit; and new thigh-high leg warmers and leg coolers. Similar to leg warmers seen in cycling and other sports – only here, they are cool or warm.
Also new at the show to the core collection will be two long sleeve collared shirts; the new ikat print; and a fleece jacket. Based on the popular princess-seamed Iconic fleece vest, the jacket was a customer request from members at the Monterey Peninsula Country Club. Virtually all Iconic™ Sport garments are non-chemical UPF 50+, made from ultralight technical fabrics, with wicking, highly breathable stretch, and are machine washable. And they’re all made in the USA!
Iconic designer and founder, Leslie Chow, looks forward to presenting the entire collection in booth #4085 at the PGA Merchandise Show. ###
About Iconic™ Sport
Founded and designed by former NASA engineer, Leslie Chow, Iconic is positioned for upscale golfers, emphasizing sophisticated style and performance enhancement. With degrees from both MIT and Stanford, Chow is an avid multi-sport athlete, and was featured in the “Member Spotlight” segment of the 2007 Bluebook edition of the Northern California Golf Association’s magazine, NCGA Golf. Iconic garments incorporate elements from both her engineering background, and an innate fashion sense. Once cited by a noted Silicon Valley recruiter, as “the coolest woman in the Valley,” Chow has created a high fashion statement, with functional design elements intended for the fashion forward, serious player.
About The Sun SafeTee® Program
The Sun SafeTee® Program is a 501(c)(3) non-profit sun protection and skin cancer awareness program designed specifically for the golf community. The program provides educational seminars to golf professionals and the public, and distributes sun protection information and sunscreen samples at various golf events. The organization focuses on Junior and Collegiate golfers, and is a partner with The Golf Coaches Association of America, The National Golf Coaches Association, and The American Junior Golf Association. To learn more or to make a tax deductible donation, go to www.sunsafetee.org.
Follow Iconic™ Sport on the Web:
On Twitter: http://www.twitter.com/iconicsport
On Facebook: www.facebook.com/iconicsport.leslie
Facebook iconicsport fan page: www.facebook.com/iconicsport
Contact:
Media Contact
Barry Salberg
(650) 573-7500
salberg@mindspring.com
President/Designer
Leslie Chow
(415) 861-3603
lchow@iconicsport.com
Iconic™ Sport Inc.
4406 Eighteenth Street
San Francisco, CA 94114
www.iconicsport.com
