Re-emergence coincides with unprecedented worldwide demand for ProQuip Apparel; ProQuip USA to exhibit at 2011 PGA Merchandise Show (Booth #4651)
Marblehead, Mass., Jan. 18, 2011 – ProQuip USA today announced that the company’s line of state-of-the-art performance weatherwear apparel is now immediately available in North America. ProQuip USA has been re-launched as part of a recently signed licensing agreement with ProQuip Ltd., the world’s leading innovator of lightweight golf weatherwear. ProQuip USA will debut its complete 2011 Weatherwear Collection available to the North American golf market at the 2011 PGA Merchandise Show (Booth #4651) in Orlando later this month.
The re-emergence of ProQuip USA (www.proquipgolfusa.com) arrives in the afterglow of ProQuip’s high-profile performance at the rain-drenched 2010 Ryder Cup matches, where the company was the Official Weatherwear Provider for the European team and where, in unprecedented scenes during the opening morning’s weather delay, ProQuip rain suits were purchased as alternative rain gear for the American team and its caddies.
The resulting torrent of media coverage over the “Ryder Cup rain suit” storyline brought extraordinary global publicity and brand awareness to the Edinburgh, Scotland-based parent company, ProQuip, Ltd. It also brought countless requests for ProQuip product from golfers, professionals, green-grass shops and retailers from around the world, particularly in the U.S.
“The journey over the last year to bring the world’s finest weatherwear back to North America has been very rewarding and the validation ProQuip recently received during the Ryder Cup was thrilling — a clear testament as to why we are excited to offer these products in 2011 to our market,” said Peter Dalton, CEO, ProQuip USA. “We have received remarkable interest in the products over the last several months and we look forward to delivering the highest quality, service and product versatility for our clientele.”
Dalton brings to ProQuip USA more than 30 years of experience in the golf business and corporate worlds. He is a former regional manager for the Ben Hogan Company and territory manager for Spalding Sports Worldwide. Dalton brings a strong financial background having previously served as director of corporate business for VFA, Inc., the leading provider of integrated software and services for facilities asset management.
ProQuip USA’s 2011 Weatherwear Collection will include a complete line of waterproof, quiet, breathable, stretch performance and ultra-lightweight rain suits and wind apparel for men and women. The collection will also feature a recently introduced, innovative water repellent knitwear collection, featuring lined, premium British lamb’s wool and luxury Italian spun Merino, specially treated so that water beads up and runs off the wool. The
garment is also machine-washable and tumble dryer friendly, the first high quality yarn and knit of its kind produced with total easy care.
“We are very enthusiastic about the product range that ProQuip USA will bring to market in 2011,” added Dalton. “The communication lines with ProQuip Ltd. have been exceptional as it relates to future product development opportunities for the North American market. In fact, we are currently in design/development of several products that will only be offered in North America.”
For two decades the product development and design for ProQuip waterproofs and wind apparel has been the responsibility of Richard Head, managing director of ProQuip, Ltd. Head worked hand-in-hand with 2010 European Ryder Cup Team Captain Colin Montgomery in the design of the team rain suit. Head has designed rain suits for over a dozen Ryder Cup and Solheim Cup teams since 1991.
“We’re thrilled for ProQuip to be able to re-enter the North American market and re-establish a specialist brand from the home of golf, Scotland, whose expertise is focused on one product sector alone – weatherwear,” said Head.
ProQuip USA’s sales and distribution operations exclusively encompass the following markets: United States, Canada, Puerto Rico, Islands of the Caribbean and Bermuda. ProQuip USA is located at 40 Tioga Way, Suite 200, Marblehead, MA 01945 and can be contacted at 781.639.1060 or online at www.proquipgolfusa.com.
About ProQuip
ProQuip represents the highest standard in performance golf outerwear and clothing, providing golfers worldwide with state-of-the-art, technical design garments to cope with every type of weather condition. Internationally known as the serious golfer’s brand, ProQuip was founded in 1981 and has grown to become one of the world’s leading innovators of lightweight golf weatherwear. ProQuip supplies thousands of golfers every year – men, women and children – with superior performance products, from quiet waterproof rain suits, like the all-over, stretchable Tourflex, to highly technical garments from the water repellant Lambswool and Merino knitwear range, and even lightweight windproofs. ProQuip has served as the Preferred Supplier to more Ryder Cup teams – European and U.S. – than any other clothing manufacturer and is the Official Supplier to the European Tour. ProQuip is one of only two weatherwear companies in the world to offer rain suits for men and women with multiple inseam lengths. All waterproof suits come with a three-year unconditional waterproof guarantee.
Contact:
Holly Zmetrovich, ProQuip USA
Ph.: 781.639.1060
hollyz@proquipgolfusa.com
Warren Grant
Windfall Communications
Ph.: 404.266.2351
Windfall72@aol.com
