SARATOGA SPRINGS, New York-The latest golf sportswear brand Free Fall will have a strong presence at the 58th PGA Merchandise Show, Jan. 27-29, 2011, in Orlando, Fla.
“As a growing company, the PGA Merchandise Show serves as incredible platform for Free Fall to reach key industry leaders and I anticipate positive reactions to the Fall 2011 collection,” says Eva Anderson, SVP of Merchandising. “The new assortment marks the debut of Q-Fresh Technology, Free Fall’s proprietary performance fabric, and we will present several new styles in addition to updated past styles.”
From Thursday, Jan. 27 to Saturday, Jan. 29, Free Fall will exhibit the Fall 2011 collection which features various Q-Fresh Technology garments in booth 5651. Q-Fresh is a four-part textile treatment technology that works to wick moisture; cool the body; provide anti-odor protection; and UPF protection. This innovative fabric is designed to perform in all conditions, in all weather elements. The Q-Fresh Sport Polo is a brand new style from Free Fall that is designed with the same philosophy as the entire Fall 2011 collection, appealing to the active golfer who demands refinement in combination with comfort and styling. The lightweight polo is extremely functional and features a self-collar for added style. Furthermore, Free Fall maintained an attractive price point for the Q-Fresh Sport Polo to offer retailers a well-rounded basic polo. The Wind Vest and Wind Shirt are new items also built with Q-Fresh Technology. These wind-resistant items are constructed without added bulk and inside mesh vents offer added comfort. In addition to the functional benefits, the Wind Vest and Wind Shirt are reasonably priced making Free Fall an attractive outerwear resource to retailers.
Free Fall chose a functional and conservative palette for the Fall 2011 collection using black, navy, blue, white and gray in combination with secondary colors. Subtle design elements and more functional styling have been used to separate the collection from previous seasons.
In addition to showcasing the entire Fall 2011 collection in booth 5651, Free Fall will have a presence in the New Product Center during the PGA Merchandise Show.
About Free Fall
Free Fall brings clean sophisticated designs, performance features and soft luxurious fabrics to a gentleman’s wardrobe. Each collection is characterized and built around signature styling and specific fabrics chosen to maximize richness and comfort in each garment. All collections are designed to meet the changing needs of today’s contemporary active man. For more information visit our website at www.ffdny.com.
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2011, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. Nearly 1,000 golf companies and brands, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2011 golf season. For more information, visit www.pgashow.com.
The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.
Contact:
Free Fall: Nikki DiGennaro, (610) 306-2021, nikkidigennaro@gmail.com
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
