(TORONTO) – Quagmire – the Toronto-based apparel brand founded by two buddies with a passion for golf, surf, skate and street culture – will unleash the full might of its Fall 2011 men’s, women’s and kids collections at the PGA Merchandise Show, booth #5242, Jan. 27-29 in Orlando, Florida.
Continuing their quest to add a dose of unrepentant fun to all things golf, co-founders Geoff Tait and Bobby Pasternak are at it again with a collection unlike anything else on the market. This now includes retro tie-dye and splatter paint pattern tops, luxe layering pieces and ColorFusion polos and t-shirts that change color according to temperature. The latter have been burning up the blogosphere since first announced last Fall and have already been called “cooler than a Canadian cold snap.”
“We’ve been totally amped by the response to our Spring collection, so launching a new line for Fall was a no-brainer,” says Tait. “People really dig that no matter the season, we’re giving them something that grabs attention on the shop floor and pushes boundaries without going over the edge.”
Adults will dig new polos, t-shirts, jackets, hoodies, shorts, dresses, belts and lids, while kiddos will be so money rocking ColorFusion tops and plaid bottoms as they head to the tee or first day of school. To keep everyone feeling fresh, dry and protected from UV and wrinkles, a number of pieces include Quagmire’s Gud N’ Dri performance technology.
“With the great support we’ve received from accounts in the U.S. and Canada, we needed to produce an additional line to keep up with demand,” adds Pasternak. “The emphasis is on fresh new fabrics and patterns that keep people stylin’ year round. Now we’re psyched to get to Orlando, show off the new pieces, see our friends and make some noise.”
Quagmire is rocked by celebs and Tour pros worldwide who embody the brand’s “Not Fit for the Fairway” motto, including Joe Affrunti, Karen Stupples and Brennan Webb. Check out www.quagmiregolf.com.
About Quagmire
Founded by Geoff Tait and Bobby Pasternak, Quagmire is a member of Green Grass One and available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf in 2009, the five-year-old brand now has strong distribution in the United States.
Quagmire also offers custom apparel, and has provided special edition pieces to brands like Coors and Coors Light USA, pokerstars.com and many others.
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Tammy Portnoy
Buffalo Communications
703.891.3383
tportnoy@buffalocommunications.com
www.buffalocommunications.com
www.twitter.com/buffcomm
