THOUSAND PALMS, Calif. – Beginning this year, PowerBilt’s legendary Citation brand of golf clubs will be sold exclusively in green grass pro shops. PowerBilt has teamed up with Club Pro Golf to offer the only complete set of golf clubs – irons and woods – adjusted individually to each customer’s specifications. This “new breed” of Citation clubs are fit by a golf professional at an authorized green grass facility, then built by Club Pro Golf in the U.S.
“Our fitting system will match the customer to the closest possible specs attainable in today’s marketplace,” says Tom Hunt, PGA Tour golf club technician and president of Club Pro Golf. “Our building process is designed to create exact duplicates of the clubs the golf pro fits the customer with.” The fitting system includes 51 interchangeable shafts and 28 club heads to get the perfect fit.
The Citation CP irons feature a forged, soft-feeling, carbon-steel-face insert that promotes superior feel and workability. Available shafts include a lightweight steel shaft by Apollo and a proprietary filament-wound graphite shaft for men and women named Black Magic and Lady Magic, respectively. Custom-built sets start at $599 in steel and $699 in graphite.
The traditional-shaped Citation driver has a forged beta titanium cup face for better feel and higher MOI, in lofts of 9 and 10.5 degrees. Filament-wound proprietary graphite shafts – Black Magic and Lady Magic – are available in 75-gram and super lightweight 60-gram models. The driver’s retail price is $199.
Fairway woods and hybrids are cast in 17-4 stainless steel with standard modern day lofts of a 15-degree 3-wood, 19-degree 5-wood, 20-degree 3-hybrid, 23-degree 4-hybrid and 26-degree 5-hybrid. The Black Magic and Lady Magic shafts are standard equipment. The retail is $129 per fairway woods and $99 per hybrid.
Who says a small company can’t be an innovator? “People often speak fondly of PowerBilt’s great persimmon days,” says Ross Kvinge, president of PowerBilt, “But now it’s time for us to reclaim our prestige as a high-end club maker by offering a fitting system that is exclusively ours. Plus it’s a feel that makes people say, ‘Wow!'”
Citation clubs have been used over the years to win 140 PGA tournaments including the Masters and U.S. Open. The clubs are named after one of the greatest thoroughbred race horses of all time – Citation – the 1948 Kentucky Derby winner and one of only 11 horses to win the Triple Crown (Derby, Preakness & Belmont).
Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. Club Pro Golf, Inc., is the exclusive distributor of Citation golf clubs in the U.S. PowerBilt is a division of the Hillerich & Bradsby Co., a family-owned company which has been making golf clubs since 1916. Based in Louisville Ky., H&B is also the maker of world-famous Louisville Slugger bats and Bionic gloves.
PowerBilt Golf • 72-370 Quarry Trail • Thousand Palms, CA 92276 • (888) 488-4653 • powerbilt.com
Media contact • Bob Lauder • blauder@doeanderson.com • (502) 815-3367 office • (502) 403-9976 cell
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