Heritage Sportswear Brand Offers Bold New Styles, Performance-Driven Fabrics
(MONTREAL) – Fila Golf – a men’s and women’s apparel line internationally recognized for its authentic sports heritage and exclusively licensed by Fersten Worldwide – will feature its new 2011 collection of tops, bottoms, layering pieces and outerwear at the PGA Merchandise Show, booth #4759, Jan. 27-29 in Orlando, Florida.
Embracing the company’s century-long tradition of outfitting world-class competitors, including LPGA Tour star Stacy Lewis, the new collection is specifically designed to enhance athleticism without hindering the body’s natural motion. Crafted from Fila Golf’s premium 100-percent cotton and eco-friendly recycled polyester, many pieces boast wrinkle-resistant, moisture wicking, quick-drying and antimicrobial properties.
Highlight pieces for men include the V-neck Oxford Pullover sweater-vest and the Brisbane Textured Polo. Made from a recycled polyester blend, the polo’s double jacquard sphere pattern creates a slimming effect, yet is still light-weight and moisture wicking.
For ladies, the Volterra Striped Polo and Geneva Plaid Skort are two of the most popular items. Characterized by tone-on-tone stripes with three-quarter sleeves and a faux-wrap front, the sleek crossover top is comfortable, stylish and flattering to the female form. The skort combines a youthful look with a “V” notched back waistband for extra comfort throughout the day.
“Our strategy is centered on providing PGA Professionals with luxurious collections that seamlessly merchandise with looks from previous years,” says Nancy Robitaille, Fila Golf principal designer. “This not only makes ordering easier for pros, it also encourages purchases by golfers seeking styles that complement their existing wardrobe.”
During the show, Fila Golf is offering 20% off its “Starter Packs.” Valued at $2,000 wholesale, these sets include basic polos and signature pieces for either men or women. In addition, the brand will offer Pro-Pro Series participants and Demo Day visitors the chance to win $200 to $750 in credits towards an order.
In stock year-round for immediate order and program fulfillment, Fila Golf’s complete line of apparel retails from $20 for accessories to $140 for outerwear and is worn in competition by scores of professionals worldwide. The brand, which has an exceptional history of innovative design, marks its 100th anniversary this year.
For more information visit www.filagolf.com, 800.565.7462
About Fila
Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally-respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content internationally. www.fila.com
About Fersten Worldwide
Fersten Worldwide (FW) – North America’s leading full-service supplier of decorated apparel and accessories to the promotional products and golf industries – is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada. www.fersten.com
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Buffalo Communications
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