Pioneer in golf marketing and manufacturing joins growing golf brands company
MANHATTAN BEACH, Calif.-Golfers Incorporated, a national golf brands and media company, today announced that Steve Sacks has been named national sales manager.
Golfers Incorporated is a family of companies specializing in national golf product development, television and video production, media advertising and global distribution. Well-known products brought to market by the company’s media division, The Golf Agency, include the Orlimar Trimetal, the SkyCaddie, AJ Golf, F2 Golf, Roger Fredericks Flexibility and many others. In 2010, one of the company’s products, the Tour Striker training club endorsed by Gary McCord, was introduced. The company also launched marketing campaigns for the Vharness trainer, endorsed by Rocco Mediate and Jimmy Ballard and the OptiShot home golf simulator with Roger Maltbie.
“We are in the process of identifying new golf opportunities, companies and incubating new products and distribution services with the goal of becoming the leading golf brands conglomerate,” said Mike Abram, president of Golfers Incorporated. “Steve Sacks has a deep knowledge of the golf market, sales organizations, trends, club design and manufacturing and will play a huge role in the growth of our company.”
Sacks has been in the golf industry since 1974 and in the last 30-plus years he has been a pioneer in golf marketing and manufacturing. Sacks was a co-founder of Goldwin Golf. With Goldwin, Sacks oversaw the complete marketing effort that included public relations, advertising development, advertising placement and all point-of-purchase materials. He also designed and built a successful sales organization consisting of inside and outside sales representatives that sold tens of thousands of a revolutionary golf product well before the first production piece was manufactured.
In 1996 Sacks became director of sales and marketing for Carbite Golf. While there, sales went from $1 million to $19 million in a four-year period. At Carbite he was heavily involved in direct response sales, infomercials, direct mail and wholesale sales, and he also successfully re-introduced Daiwa, into the U.S. market.
In mid 2007 Sacks became National Sales Manager at Rife Putters. Under Sacks’ guidance, Rife went from 16 to 40 outside sales representatives and sales to the largest golf retailers increased between 200 and 300 percent.
With Golfers Incorporated, Sacks will focus on global retail sales and distribution for existing and future golf products. Current products include Tour Striker, F2 Golf and Energy Athletic™ Golf.
Energy Athletic™ Golf is the latest addition to Golfers Incorporated, set to debut in early 2011. Golfers Incorporated has worked with a team of experts to develop the first golf apparel that provides a true technological and competitive advantage for every golfer. The exclusive and patented IonX Ionized Energy Fabric™ is a revolutionary material, with a negatively charged electromagnetic field embedded into its structure.
The intelligent fabric stimulates the delivery of oxygen to the muscles through the bloodstream and brain, providing golfers with increased energy, strength, focus and accelerated recovery.
For more information on Golfers Incorporated and its products, visit www.golfersincorporated.com.
Contact:
Mike Hoye
mike@mikehoyepr.com
310.544.8800
