MCHENRY, IL (January 24, 2011) Crescent Systems, the leader in integrated, real-time management software for the golf club industry, announced today they will be exhibiting in Booth 2924 at The 2011 PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida from January 27 to January 29, 2011. A regular attendee since 1997, Crescent Systems will have an expanded booth presence this year and feature an extensive display of products and including the new M360 club marketing solution in partnership with Up to Par Marketing.
Crescent Systems will showcase its next generation golf club management solution – SYSTEM6, which has been embraced by the existing customer base and is helping customers collect more complete and timely data on their customers. In turn, club managers are able to use the data to make better-informed decisions about how, why and when customers enagage with their clubs; leading to potential adjustments to programs affecting outbound marketing, customer service, general operations and staffing levels.
“There is a definite move in this industry to try to figure out ways to grow the pie”, said Martin Izzi, Chief Business Development Officer of Crescent Systems. “We, at Crescent, believe part of the answer lies in the concept of two-way engagement. There are many facets to engagement, both digital and non-digital, but from a digital aspect, we are developing our software solutions in response to our market’s desire to know more about the value each guest can bring a club and conversely what value each guest can receive from the club.”
Crescent has partnered with Up to Par Marketing of Charlottesville, VA to develop turn-key solutions to help clubs with their digital online presence and build engagement with customers. From Up to Par’s customized website creation to email campaign strategy and development, the Crescent / Up to Par solution will close the loop on providing a complete 360-degree view of the customer engagement cycle.
Crescent and Up to Par will jointly present M360, an application that will effectively “put a face” on your ROI. This innovative, new business measurement process will be showcased as a mobile application.
“M360 is an exciting development for our customers who want to understand the causes and effect of their decisions.” said Mr. Izzi. “We believe we are putting a face on ROI for clubs and are very excited to be partnering with Up to Par’s talented group of professionals who understand the golf industry, are savvy users of today’s social digital media and know how to make it work for the benefit of our customers.”
About Crescent Systems
Crescent Systems provides integrated software solutions for marketing, reservations, retail sales, food and beverage, financial reporting and online commerce for the hospitality, resort and membership clubs including private ,daily fee golf, municipal, yacht, athletic, city, university and destination clubs. Founded in 1996 with world headquarters north of Chicago, Crescent Systems has several hundred clients in 47 states and extending into the Pacific Rim. Crescent has established and sustained its reputation as a high quality software provider with outstanding customer service. Unique in the industry as the only former owner/manager of member-based clubs, Crescent now focuses its expertise exclusively on providing efficient technology solutions and making the complex solution a simple implementation. Crescent’s intuitive and easy-to-use system has made it a leader in integrated, real-time enterprise business systems in both client-server and now in the online web-services space. Crescent offers products for point-of-sale, inventory, membership, activity reservations, fine dining, financial accounting, business intelligence and reporting, and credit card processing, loyalty rewards, labor management and on-line access for conducting secure transactions and portal information retrieval. For more information, contact Crescent Systems at (888) 487-9011 or visit the website: www.crescentsystems.com.
About UP to PAR Marketing
UP to PAR Marketing specializes in online and offline solutions for golf businesses .Their team custom builds websites starting with an SEO foundation. Their unique services provide clients with continuous administration of all SEO campaigns. They integrate Social Media and develop a 2.0 Social Media marketing platform to improve online presence. Additionally, UP to PAR conducts Search Engine Marketing, Email Mail Marketing and offline marketing all resulting in an increase in revenue, room nights, rounds, retail sales, visits, lesson and food and beverage sales. Their marketing and business operations team understands the ever changing competitive business environment and works to position clients/partners into winning outcomes through proactive and pragmatic solutions and practices. For more information, visit UP to PAR Marketing at www.uptoparmarketing.com or call (866) 627-1119.
Contact:
Martin Izzi
(847) 557-8411
martin@crescentsystems.com
Sean Taylor,
(866) 627-1119
sean@uptoparmarketing.com
