Company will be at Booth 1529 and at Outdoor Demo Day
Scottsdale, Ariz. (Jan. 20, 2011) – PURE grips took hold in 2010 by setting new standards in grip comfort, performance and installation. In 2011, an even higher standard is in the company’s grasp and will be catching eyes at the PGA Show Merchandise Show. PURE grips will unveil several new products at the show, including the first colored grips made of 100 percent rubber. PURE will feature their consistently tacky, all-weather line of grips and unique tapeless installation system at booth 1529 of the exhibition hall. The company also will participate in the Outdoor Demo Day at the Orange County National Golf Center on Jan. 26.
“We are thrilled to be back the PGA Merchandise Show this year,” said Wes Brasher, founder and CEO of PURE grips. “As a new product on the market, last year’s show allowed us to get our grips in the hands of the most influential people in the industry. After feeling firsthand, the quality of our grip and testing the ease of installation, our products gained traction with golfers in 2010. As PURE grips continue to grow in 2011, we are excited about thefuture of our company and our new product lines.”
PURE grips feature superior feel and comfort, exceptional durability and easy installation, all at a great value. All PURE grips, manufactured in the U.S., are guaranteed to remain supple and tacky and to perform in all conditions for 12 months. PURE grips’ precision molding process uses the company’s proprietary rubber formula, which contains no plasticizers or other diluting additives. This creates grips that are highly durable, tacky and are available in a range of firmness options for shock absorption and feel.
“One of the things that sets PURE grips apart is the proprietary 100 percent rubber blend that we use to create the highest quality grips in golf,” said Brasher. “While we knew we wanted to offer some color variety in our grips like other companies, we were not willing to make the same compromises those companies made in the quality just to add color. PURE grips is proud to be the first grip manufacturer to offer color grips that are still 100 percent rubber and maintain the same performance standards that set our company apart originally.”
PURE grips require no adhesive tapes or solvents to install. Instead, they are installed using a patent-pending quick-connecting tool, which uses the simple power of air pressure to secure the grips as tight as any adhesive. Once installed on a steel or graphite shaft, the grip provides optimal stability while the elasticity of the rubber combines with friction to create “rubber memory,” ensuring the grip will not loosen or slip.
About PURE Golf Grips
Scottsdale-based PURE Golf Grips feature a unique combination of performance, feel, durability and value unmatched in the golf industry. Through innovative molding, design and rubber formulation, PURE Grips deliver a unique combination of great feel, guaranteed durability and water resistance for all-weather performance. PURE grips are installed using a patent-pending quick-connecting tool and require no adhesive tapes or solvents. All PURE Grips are guaranteed to remain supple and tacky and to perform in all conditions for 12 months. For more information on PURE Golf Grips, visit them online at www.puregrips.com.
Contact:
Lawrence Gellerstedt, Jackson Spalding
(404) 214-3556
lg@jacksonspalding.com
