ORLANDO, Fla. (Jan. 25, 2011) – Golfweek Custom Media today announced that it has finalized a new five-year agreement with The PGA of America to become the official program publisher for a number of premier PGA events.
“Golfweek Custom Media has established an outstanding working relationship with The PGA of America over the years,” said Michael Hagmann, Golfweek Custom Media publisher. “We are delighted that The PGA of America, which enjoys such strong respect throughout the golf industry, has chosen to expand its involvement with us. This reinforces our position not only as a publisher of quality tournament publications, but also as a company with a multifaceted ability to help showcase the brand of its business partners.”
As part of the new agreement, which will extend through 2015, Golfweek Custom Media will produce and distribute the official annual programs for the PGA Championship, Senior PGA Championship and PGA Grand Slam of Golf, as well as the official publication for the 2012 Ryder Cup and the U.S.-only edition of the 2014 Ryder Cup program.
“As we celebrate our 95th anniversary this year, The PGA of America is pleased to partner with Golfweek Custom Media in producing spectator programs of the highest quality,” said Joe Steranka, chief executive officer of The PGA of America. “The PGA prides itself on producing the finest golf events, and we look forward to providing our customers with keepsakes that they will cherish through the years.”
To learn more about Golfweek Custom Media and its extensive offerings, visit www.GolfweekCustomMedia.com.
About Golfweek Custom Media
Golfweek Custom Media is the industry’s leading creator of official event publications, tournament magazines and custom collateral. Providing custom solutions that engage audiences and support multiple media channels, Golfweek Custom Media takes highly targeted content to a whole new level and is a division of the Golfweek brand. Founded in 1975, Golfweek is the most authentic, authoritative and independent voice in golf. Reaching more than 1.3 million readers each week, the magazine delivers the most complete news and information about the game, its players and the golf lifestyle – all to golf’s most important audience. The Golfweek brand also extends beyond the print publication to include Golfweek.com, Golfweek OnDemand and Golf360, as well as such industry wire services as The Golf Wire, The Apparel Wire and The Tour Van.
About The PGA of America
Celebrating its 95th year, The PGA of America has maintained a twofold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.
By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry.
By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.
Contact:
Elizabeth Hawkins
Marketing Director
407.563.7006
EHawkins@Golfweek.com
