ORLANDO, Fla. (Jan. 24, 2011) – Golf Channel has expanded its multi-year, multi-level online marketing partnership with Troon Golf, the world’s leading golf management, development and marketing company.
As part of the agreement, Troon retains GolfNow as its exclusive online tee-time partner, keeping all Troon-managed golf courses connected to GolfNow.com, the largest and most comprehensive online tee-time booking service. GolfNow offers golfers the convenience of booking tee times at thousands of golf courses around the world at any time of day or night.
In addition to GolfNow.com, the partnership also keeps Troon properties connected with Golf Channel’s growing number of digital and events platforms, including Golf Channel Am Tour, the nation’s largest amateur tour; and GolfChannel.com, the leading golf destination on the Internet. In combination, Golf Channel assets offer recreational players the ultimate one-stop golf concierge service.
“We are very excited to build on our partnership with the Golf Channel,” said Tim Greenwell, senior vice president, global marketing and branding, Troon Golf. “The marketing support Golf Channel provides us – coupled with the golfers we receive from the GolfNow portal – made extending our agreement an easy decision.”
Gene Pizzolato, chief operating officer, Golf Channel New Media Ventures, said, “Expanding our strategic long-term partnership with Troon Golf is an important step as we continue to build our Web properties.”
A service of Golf Channel, GolfNow.com uses its broad marketing and distribution resources to help golfers search for available tee times and make reservations that fit their schedules and budgets. In 2010, golfers booked 4.9 million rounds through the GolfNow.com site, generating more than $156 million in online revenues for partner courses. The service is now available at more than 2,500 courses in more than 50 U.S. markets.
About Troon Golf
Headquartered in Scottsdale, Ariz., Troon Golf is the world’s largest golf management company, overseeing operations at properties located in 30 states and 23 countries. Additionally, 45 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include Lion Lake Country Club, Guangzhou, China; Castiglion del Bosco, Tuscany, Italy; Classic Club, Palm Desert, Calif; Brookwater Golf & Country Club, Queensland, Australia; Mazagan Beach Golf Resort, El Jadida, Morocco; and La Quinta Golf & Country Club, Spain. For more information visit www.troongolf.com.
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time booking service. Since its launch in 2001, GolfNow.com has expanded to more than 50 U.S. markets and now provides tee time access to more than 2,500 courses for nearly 1 million registered users. The site’s demand-based Dynamic Pricing Engine™ puts operators in complete control of their tee sheets and pricing. GolfNow.com is powered by Golf Channel, which is seen in more than 140 million homes worldwide through cable, satellite and wireless companies as well as by GolfChannel.com, the Internet’s leading golf destination. The service is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game.
Contact:
Bill Bryant
Bryant Marketing Communications
bbryant@bryantmarcomm.com
678-366-3232
Brian Kemp
Golf Channel Solutions
bkemp@golfchannel.com
407-355-4288
Dan Higgins, Golf Channel
407-355-4018
dhiggins@golfchannel.com
Brett Brooks, Troon Golf
480.477.0480
bbrooks@TroonGolf.com
