PALM BEACH GARDENS, FL, January 26, 2011 – Savvy golf course marketers attending the PGA Merchandise Show in Orlando will not want to miss the Friday, January 28 presentation at 2 pm on the PGA Equipment Forum stage : “Putting Yourself In Her Shoes: Your Course Playbook for a Winning Season”.
This fast-paced interactive 50 minute session promises to offer insights and practical low-cost/no-cost strategies to jump start and expand women’s golf programs. The lineup includes:
Pam Swensen, CEO, EWGA (Executive Women’s golf Association) as moderator
Barb Kaufman, president, Kaufman & Associates
Kathy O’Neal, senior vice president, ClubCorp
Diane Davis, PGA, 2010 North Florida Merchandiser of the Year, Walt Disney World Golf
Katherine Roberts, founder and president, YogaForGolfers
Arthur Little, senior trustee, The Little Family Foundation
Jan Bel Jan, owner and designer, Jan Bel Jan Golf Course Design
Cheryl Anderson, PGA, LPGA , 2006 LPGA Teacher of the Year, Mike Bender Golf Academy
LeAnn Finger, PGA, national promotions specialist, PGA of America
During the PGA Merchandise Show, the EWGA will be promoting the launch of the “EWGA Golf PROmotion” program; its advocacy initiative, Fair Way Forward™; and association membership in Booth #4363.
The EWGA Golf PROmotion program provides PGA and LPGA golf professionals will free listings to market their services on the EWGA website at www.ewga.com.
Fair Way Forward™ is an advocacy initiative of the EWGA to encourage golf facilities to embrace the latest research on how to get more women involved in the game. A EWGA membership survey identified many of the key issues that impact women’s on-course experience. This data paralleled an industry study funded by the Little Family Foundation and conducted on behalf of the National Golf Course Owners Association (NGCOA). See www.golfwithwomen.com . With this outside research validating its internal survey, EWGA has revamped its women-friendly golf course criteria and introduced Fair Way Forward™ to advocate for positive change. The complete criteria are available in the “About Us” section of the EWGA website at www.ewga.com
Since its founding in 1991 as the Executive Women’s Golf Association, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2010 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 35 rounds per year. EWGA members spent an average of $4,533 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $550,000 in golf related spending and an average of 4,300 rounds of golf. With over 120 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $70 million to the golf industry.
A survey of former EWGA members found that 90% of these women continued to play golf. While the former EWGA member survey did not include golf-related travel, this group’s golf spending accounted for an additional $98 million, totaling over $168 million and 1.7 million rounds of golf per year.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
