CARLSBAD, CA (January 17, 2011) – PUMA Golf’s latest Spring/Summer drop, now available in the marketplace, gives golfers an edge in style and performance. Technology and savvy design collide to create exciting, functional, bold pieces that are easy to mix and match. With offerings in neutrals as well as bright statement colors, there is something for everyone. Innovative performance technologies featured in the drop include Smart Quill® spikes, TransDRYTM and PURE by HeiQ silver, .
Key Styles – Footwear
PUMA Golf and Rickie Fowler recognize that style, technology and comfort are equally important when it comes to golf footwear. That’s why the Cell Fusion is Rickie’s top pick while on Tour. The Cell Fusion incorporates replaceable Smart Quill® spikes, a 2 year waterproof full-grain leather upper, an outsole complete with forefoot and heel iCell technology and a bright take on the classic, understated look. The added comfort provided by the iCell’s hexagonal structural array in the forefoot and heel is paired with replaceable Smart Quill® spikes that are intentionally designed and directionally placed to work with shifting weight and shear forces. This provides stability, energy efficiency and maximum traction where needed most throughout the swing.
The newest member to the Smart Quill family boasts patent leather, 2 year waterproofing and high shine for a look-at-me shoe that doesn’t sacrifice on performance. The Tour proven Sass Wn’s J is PUMA Golf’s latest shoe for the ladies that both Anna Nordqvist and Lexi Thompson are already sporting on the greens. PUMA Golf’s Sass Wn’s J boasts intentionally molded rubber Smart Quills, replaceable Smart Quill® spikes and forefoot flex grooves for comfort and ease of movement.
PUMA Golf’s Club 917 is a tour proven footwear style for those looking to have a bit of fun without losing the technology. One of Johan Edfors favorite styles, the Club 917 has a low profile, waterproof canvas silhouette with rubber Smart Quills and replaceable Smart Quill® spikes to create a strong performance shoe that looks like its all about the party.
Key Styles – Apparel
The Golf Duo-Swing Mesh Polo keeps golfers fresh while protecting them. A burnout back mesh panel provides necessary ventilation, while the UV protected material provides UPF 40+. The Golf Duo-Swing Mesh Polo is treated with PURE by HeiQ silver, an anti-microbial finish that uses anti-odor properties to keep golfers comfortable and fresh. Designed to outperform and keep golfer’s looking good, this shirt will stand out on the course. These added benefits, along with engineered sleeves that reduce friction through the swing, make the Golf Duo-Swing Mesh Polo a necessity in any golfer’s course attire. Available for men and women.
With 100% polyester microfiber, moisture wicking finish and stylish colors, what more could a golfer want in a performance polo? The Golf Performance Polo goes above and beyond to give golfers extra benefits so they perform at their best. The moisture wicking finish is tried and true but PUMA Golf went one step further and added mesh inserts at the underarm and back neck to provide even more comfort and breathability. The Golf Performance Polo also has Raglan sleeves which are shaped to provide enhanced movement through the swing. Available for men and women.
Staying comfortable has never looked so good. The Golf TransDRYTM Pique Polo keeps golfers dry and moving easily using TransDRYTM by Cotton Incorporated. This moisture management technology wicks away perspiration by spreading it horizontally for faster drying and reduced cling to the body. Side vents are added at the hem for improved breathability, while contrast stitching and bold colors make this polo a stand-out on the course. Available for men and women.
Key styles – Accessories
Top off the look with PUMA Golf’s Fitted Monoline Cap or Clairmont Military Cap. Both perform the same function but each give golfers a different edge. Go for the modern Rickie Fowler look with the Fitted Monoline Cap, or keep it simple with the Clairmont Military Cap. Either way, golfers everywhere will turn heads with these caps.
The new product introductions aren’t the only new addition to the PUMA Golf world this month. The sportlifestyle brand is also relaunching their PUMA.comgolf website
The refreshed website provides consumers more of what they asked for–the product page features in-depth details about PUMA Golf’s products and the technology behind them. Additionally, a store locator function allows users to find the nearest distributor. The new athlete page includes statistics, upcoming tournaments, and photos of PUMA Golf athletes , all delivering an up-close-and-personal encounter for fans. Consumers can share blog posts, comment on PUMA Golf’s latest news stories and give product reviews based on their experiences.
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For more information, visit www.puma.comgolf
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Editor Note:
Additional press materials are available at http://puma.digitalnewsagency.com/
Media Contact:
Kristine Owens, International Public Relations PUMA, +1 617.488.1009, kristine.owens@puma.com
About COBRA-PUMA GOLF
COBRA-PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA-PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes Cobra Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA-PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA-PUMA GOLF is a part of PUMA AG, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit golf.puma.com and cobragolf.com
Contact:
Kristine Owens, International Public Relations PUMA, +1 617.488.1009, kristine.owens@puma.com
