Celebrated 2011 Hot List Adds Online Shopping Site to Take Golf Fans from Content to Commerce
New York, NY – Golf Digest, the world’s largest golf publication, announced its first-ever e-commerce site called Golf Digest Rewards. Golf Digest Rewards will enable users to research, comparison shop and purchase equipment online and to earn cash back from their purchases.
The most comprehensive ranking of the hottest clubs in the game as reviewed by scientists, retailers, teachers, amateur players and Golf Digest’s team of equipment editors, the 2011 Hot List is the golf club bible for golfers of all levels. Enabled by Cartera’s private-label shopping site, Golf Digest readers will now be able to click straight through from the Hot List editorial feature to a private online mall where they can cash back rewards while they shop for the industry’s best golf clubs.
“Just like any other shopper, golfers are looking for great deals on everything from equipment and apparel to books and experiences,” commented Bob Carney, brand editor, Golf Digest. Together, Cartera and Golf Digest have created an engaging shopping experience for our readers that brings them full circle from discovery to purchase. Just as importantly, Golf Digest Rewards lets our readers earn cash back rewards every time they shop with us, supporting our goals for ongoing reader value and engagement.”
The Hot List appears in the February issue of Golf Digest, and is available online at http://hotlist.golfdigest.com. The Hot List shopping feature launches today at http://rewards.golfdigest.com and on the Golf Digest Hot List Special Issue for the iPad.
As part of a larger partnership between MasterCard and Golf Digest, the World Elite MasterCard® is the preferred card of Golf Digest Rewards. MasterCard cardholders will have access to exclusive offers, such as product deals or shipping incentives, when using their card to make purchases through the site.
“MasterCard is excited to partner with Golf Digest as the preferred card of the Golf Digest Rewards program,” said Cheryl Guerin, Group Head, U.S. Marketing, MasterCard Worldwide. “Just as this program will provide the best-of-the-best for rewards members, MasterCard offers cardholders outstanding purchasing power and top-of-the-line features and benefits. We’re proud to call the World Elite MasterCard® the preferred card of Golf Digest Rewards.”
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About Golf Digest
Golf Digest is part of Condé Nast and is the largest golf publication in the world. Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement. For more information about Golf Digest go to www.golfdigest.com and stay connected on Twitter by following@GolfDigestMag.
About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 22 billion transactions each year, has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.
Contact:
Bret Hopman
Bret.hopman@golfdigest.com
212/286-2059
