Pellucid’s 2011 State of the Industry presentation drew a standing room only crowd for the morning session of its eighth annual gathering of industry thought leaders, major stakeholders, and the morbidly curious. Another 70 attended the afternoon session, making this the most attended event in Pellucid’s history.
“As always we attempted to paint a complete picture of the health of our industry backed by data and facts gathered from a number of sources,” reports Pellucid President Jim Koppenhaver. “Over the last few years in preparing this report, Stuart Lindsay of Edgehill Golf Advisors and I have always looked for the nuggets of good, optimistic news that we can deliver along with the more sobering facts as we see them. This year was no different. And with no other golf organization – the PGA, NGF, or USGA – providing these insights at this annual gathering, we take it as our responsibility to alert, enlighten, and embolden the attendees as we head into a new year.”
This year’s State of the Industry presentation focused on five key questions:
• What were the key takeaways of the industry’s 2010 performance?
• What did the industry barometer (revenue, rounds, rate, supply, consumer base and equipment sales) register in 2010, are we heading up or down?
• Facilities under financial stress, how are revenue and expense colliding at the profit line?
• The re-emergence of discounting and how the digital world is enabling it
• Is institutional mediocrity at the golf shop counter more costly than anyone knows?
Koppenhaver continues, “Pellucid’s goal is to provide fact-based information that enables golf industry stakeholders to make better-informed business decisions. Our State of the Industry is not a labor of love, but rather a cold-eyed gathering of facts along with critical analysis that should be the basis of your business decisions for the upcoming year. We can say with some certainty that a number of industry stakeholders will not survive in 2011, but we hope and believe that Pellucid clients and followers will be better guided to find ways to succeed. We get great satisfaction from helping that happen.”
Pellucid’s State of the Industry (SOI) presentation is available now for $249 while current Pellucid clients can purchase the report for $199. The report has two components: 1) The 48 slide PowerPoint presentation delivered in Orlando (available electronically immediately) and 2) The 25-30 page commentary report in .pdf which weaves the storyline behind the PowerPoint charts and tables view. For just $329 you can receive the presentation and a one-year subscription to Pellucid’s Outside the Ropes (OTR) newsletter, 17 issues of thought-provoking and informative articles on any and all issues pertaining to the business of golf. New this year is the Pellucid Publications Membership which combines subscriptions to the SOI, OTR, and our monthly National/Regional/Market-level Weather Impact Analysis report. The membership is available for $500 (a savings of 25% or $178 vs. purchasing separately).
Payment options include invoice or credit card. Please contact Jim Koppenhaver at jimk@pellucidcorp.com to place your order.
Contact:
Jim Koppenhaver
President, Pellucid Corp.
847.808.7651
